Assistant Store Manager

Fashion & Retail Personnel; St Albans; On-site; GBP 23,000 - 28,000; Full time

Job summary

A leading retail company seeks an assistant store manager in St Albans. This role offers a basic salary of up to £28,000 with a performance-related bonus. You will need proven people leadership skills and a track record of driving sales. You'll be responsible for motivating a team and overseeing store operations to create exceptional customer experiences, supported by a culture that fosters development and inclusion.

Benefits

Performance-related bonus

Staff discounts

Development opportunities

Qualifications

• Proven experience as a store manager or assistant manager.
• Strong ability to drive sales and meet targets.
• Excellent communication and coaching abilities.

Responsibilities

• Drive sales and deliver results through leadership.
• Motivate and develop team members.
• Create exceptional customer experiences.
• Oversee operations such as stock and merchandising.

Skills

People leadership

Sales driving

Coaching

Customer service

Job description

Salary: Up to £28,000 basic plus excellent bonus structure and benefits

Are you a sales-driven leader with a passion for delivering outstanding customer experiences? Whether you come from retail or hospitality, if you thrive in a fast-paced, target-focused environment and love inspiring teams, we want to hear from you!

Our client is looking for assistant store managers that are ready to go solo as a store manager. The company is known as a go to for their industry. Offering unrivalled services, with professional advise and an extensive product range keeps their loyal customers returning time and again.

What You’ll Do

• Drive sales and deliver results through strong leadership and commercial focus.
• Motivate, coach, and develop your team to exceed expectations.
• Create exceptional customer experiences that build loyalty.
• Oversee operations including stock, merchandising, and compliance.

What We’re Looking For

• Proven people leadership—either as a store manager or a strong assistant manager ready for the next step.
• A track record of driving sales and hitting targets.
• Great communication, coaching, and customer service skills.
• Flexible, adaptable, and hands-on approach.

What’s in It for You

• Basic of up to £28,000
• Performance-related bonus.
• Staff discounts and great benefits.
• Development and progression opportunities in a growing business.
• A supportive, inclusive culture where you can thrive.

If you’re ready to step up and lead a successful store team, apply today!

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