Assistant Store Manager

Aurélien; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A luxury retail brand in Greater London is seeking an experienced Assistant Store Manager to lead daily operations and enhance client experiences. This role involves delivering exceptional service, coaching team members, and managing visual merchandising. Ideal candidates will have at least 3 years of luxury retail experience, strong sales skills, and exceptional communication abilities. The position offers a competitive salary, bonuses, and opportunities for growth within a fast-expanding luxury maison.

Benefits

Competitive salary and performance-based bonus

Employee discounts

Growth opportunities

Positive workplace culture

Qualifications

• Minimum 3 years of experience in luxury retail, ideally in a supervisory or assistant manager position.
• Strong understanding of sales, clienteling, and store operations.
• Exceptional communication and interpersonal skills.
• Fluent in English; additional languages are a plus.

Responsibilities

• Deliver and inspire exceptional service standards.
• Coach team members in product knowledge and clienteling.
• Assist with stock control and floor presentation.
• Build and manage a loyal client portfolio.
• Support KPI analysis and identify growth opportunities.
• Handle client concerns professionally.

Skills

Luxury retail experience

Sales expertise

Clienteling

Exceptional communication

Interpersonal skills

Leadership

Problem-solving

Job description

About Aurélien

Aurélien definesSmart Luxury— a philosophy of understated refinement, Mediterranean ease, and timeless craftsmanship.
Every creation reflects the Maison’s dedication to quality, comfort, and natural materials — designed for those who appreciate quiet confidence and elegance.

After establishing its flagship in Amsterdam and expanding through pop-ups across Europe, Aurélien will open its London flagship in early 2026.
We are assembling a passionate team to bring the Maison’s spirit of excellence to Knightsbridge.

About the Role

As Assistant Store Manager, you support the Store Manager in all aspects of daily operations, leadership, and client experience.
You lead by example — combining sales excellence, organisation, and a refined sense of service.

Client Experience & Sales Excellence

Deliver and inspire exceptional service standards. Guide the team through hands‑on example.

Team Support & Development

Coach team members in product knowledge and clienteling. Step in as acting manager when required.

Operations & Visual Merchandising

Assist with stock control, floor presentation, and visual alignment with brand guidelines.

CRM & Client Portfolio

Build your own network of loyal clients and assist in expanding the store’s overall portfolio.

KPI Monitoring & Reporting

Support the Store Manager in analysing performance metrics and identifying opportunities for growth.

Problem Solving & Service Recovery

Handle client concerns with grace, ensuring that every resolution reinforces trust and satisfaction.

Profile

• Minimum 3 years of experience in luxury retail, ideally in a supervisory or assistant manager position
• Strong understanding of sales, clienteling, and store operations
• Having an established client portfolio is an advantage
• Exceptional communication and interpersonal skills
• Fluent in English; additional languages (Arabic, Mandarin, Italian, or French) are a plus
• Elegant personal presentation and natural authority

If you have slightly less experience but demonstrate exceptional motivation, please include a motivation letter outlining your passion and potential.

What We Offer

• Competitive salary and performance-based bonus
• Employee discount across all Aurélien collections
• Growth opportunities within a fast-expanding luxury maison
• A refined, positive, and inspiring workplace culture

Applications can be sent to [e-mail]