Assistant General Manager

Leisure People; Liverpool; On-site; GBP 27,000 - 32,000; Full time

Job summary

A leading swim organisation in Liverpool is seeking an Assistant General Manager to oversee the daily operations of a swim center. This role involves managing a team, ensuring exceptional customer service, and fostering community engagement. Ideal candidates will have experience in leisure or hospitality management and a passion for delivering premium experiences. The position offers a competitive salary, bonus potential, and a supportive work environment focused on personal and professional development.

Benefits

Competitive salary with bonus potential

Birthday off

Fully funded training

Discounts on swimming lessons for family and friends

Clear career progression

Qualifications

• Experience managing a team in a leisure or customer-focused environment.
• Experience overseeing facilities, ideally within leisure or pool operations.
• A confident, friendly communicator with excellent customer service skills.

Responsibilities

• Lead daily operations ensuring the centre is safe, clean, and welcoming.
• Inspire, coach, and support the team to deliver a premium experience.
• Retain customers through exceptional service and meaningful relationships.

Skills

Team management

Customer service

Communication

Community engagement

Flexibility

Job description

Assistant General Manager

Learn to Swim Centre, Liverpool, up to £32,000 basic + bonus

Ever wondered what it's like to help children gain confidence, families make memories, and communities fall in love with swimming?

Founded by Olympians Becky Adlington OBE and Steve Parry MBE, our Swim Centres are the UK's leading premium learn-to-swim brand. We create inspiring, purpose-built spaces where children don't just learn to swim - they learn to believe in themselves.

Everything we do is driven by high standards. From the warmth of the water to the quality of our teaching, from spotless facilities to exceptional customer care - we're proud of our people, our product, and the difference we make every day.

And now, we're looking for an Assistant General Manager to help lead the way at our Liverpool venue.

The Role

As Assistant General Manager, you'll be a key part of the leadership team, helping to run a safe, welcoming, and high-performing Swim Centre that families genuinely love.

You'll support the day-to-day operations, champion safety and quality, and help your team deliver an outstanding customer experience, every swimmer, every visit.

Working closely with your Team Leader and General Manager, you'll help create an environment that's energetic, well-organised, and built on pride and care.

Beyond the pool, you'll also be a face of the centre in the local community, building relationships with families, schools, nurseries, and local groups to help our Swim Centre thrive.

About You

You're a people-first leader with energy, confidence, and a genuine love of customer service. You're just as comfortable poolside as you are motivating a team or chatting with parents at reception.

You care about the details, take pride in high standards, and get real satisfaction from seeing your venue, your team, and your community succeed.

What You'll Be Doing

No two days are the same, but here's what you can expect:

• Leading daily operations when on shift, ensuring the centre is safe, clean, welcoming, and running like clockwork.
• Inspiring, coaching, and supporting your team (Team Leader, Teachers, and Operations Assistants) to deliver a truly premium experience.
• Upholding the highest safety and operational standards, including responsibility for pool plant operations (full training provided).
• Supporting staff rotas, schedules, and resources in line with our 3-week operating pattern.
• Taking ownership of teaching quality by conducting monthly lesson observations and supporting teachers at every stage of their journey.
• Driving hyper-local community engagement, building strong partnerships with schools, nurseries, and local organisations.
• Retaining customers through exceptional service, high-quality lessons, and meaningful relationships.
• Listening to customer feedback and turning insights into continuous improvements.
• Supporting recruitment, onboarding, training, and development to build a strong, happy, and committed team.
• Collaborating with colleagues across your region to share best practice and raise the bar everywhere we operate.

What We're Looking For

Essential

• Experience managing a team in a leisure, hospitality, or customer-focused environment.
• Experience overseeing facilities, ideally within leisure or pool operations.
• A confident, friendly communicator with excellent customer service skills.
• A passion for delivering premium experiences and building strong community connections.
• Flexibility to work a 3-week rota, including some evenings and weekends.

Desirable (but we can support you here)

• Strong leadership skills with the ability to coach, motivate, and inspire others.
• Knowledge of health & safety and safeguarding principles.
• Pool Plant Operator qualification (training provided if needed).
• Swimming Teacher qualification (training provided if needed).
• Sales experience in a customer-service environment.

Why Join Us?

Because we look after our people as well as our swimmers.

• Competitive salary with bonus potential
• Your birthday off, on us!
• Fully funded training and ongoing professional development
• Bright, positive workplaces in modern, purpose-built centres
• Discounts on swimming lessons for family and friends
• Recognition, rewards, and regular team events
• Clear career progression, from venue leadership to regional and central roles

If you're ready to dive into a role where you can lead, inspire, and make a real difference every day, we'd love to hear from you.

Sending your CV or call 07894 335940 for more details

Interviews available immediately