Assistant Campaign Marketing Manager

KPMG International Cooperative; Leeds; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading professional services firm is seeking an Assistant Campaign Marketing Manager in Leeds. This role involves supporting integrated marketing campaigns, managing project execution, and collaborating with cross-functional teams to enhance brand awareness and drive revenue growth. The ideal candidate will possess strong project management skills, a solid marketing background, and the ability to analyze performance data to optimize campaign strategies. Join a team that champions innovation and strives for impactful outcomes across multiple business areas.

Qualifications

• Experience supporting the delivery of impactful marketing campaigns.
• Strong project management skills managing multiple projects simultaneously.
• Understanding of digital channels, including SEO/SEM and PPC.

Responsibilities

• Support development and execution of marketing campaigns to drive brand awareness.
• Collaborate with cross-functional teams for effective campaign delivery.
• Measure KPIs and optimize campaigns based on performance metrics.

Skills

Project management

Strategic thinking

Creativity

Communication skills

Analytical skills

Education

Experience in marketing/campaign management

Experience in a professional services environment

Tools

CRM software

Marketing automation tools

Analytics tools

Job description

The Assistant Campaign Marketing Manager role will be responsible for supporting the development and delivery of integrated marketing campaigns to drive brand awareness, client acquisition, and revenue growth across a number of business areas. This role requires strong project management and administration skills with strategic thinking, creativity, and a good understanding of various support channels and tools. The ideal candidate will have some experience supporting end-to-end sales or marketing processes and working cross-functionally with different teams. This role would suit an assistant marketing manager who is results-driven with some experience in developing client‑centric growth marketing strategies. Stakeholder skills and the ability to help drive campaign delivery to impactful outcomes are key attributes. What will you be doing? Working as part of the integrated marketing team that:

Responsibilities

Partnering with the business

• Partners with the business to help deliver an actionable 'go-to-market strategy and campaign plan for the respective sector or capability area
• Contributes to the delivery of the marketing strategy to drive brand awareness and engagement; supporting every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities
• Support the integrated approach across Corporate Affairs & Marketing to align services, messages and sales opportunities
• Measures value creation and ROI [set against agreed objectives and targets] directly contributing to the firm's business growth agenda
• Drives a data led approach to champion digital and use of CRM with the marketing team and across the business

Campaign Strategy and Planning

• Build relationships with key stakeholders and the business development teams across Priority Sector and Capability areas
• Brings a commercial mindset and has ability to spot the opportunity in the delivery of campaigns and projects
• Supports the delivery of high performing end to end brand, lead generation and sales campaigns - from click to client
• Future focused - ability to share ideas, as well as be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities
• Identify target audiences and appropriate marketing channels
• Create campaign budgets and timelines

Campaign Execution

• Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
• Coordinate with internal teams (e.g., creative, product, sales) and external vendors to ensure timely and effective campaign delivery

Performance Tracking and Optimization

• Measure KPIs and performance metrics for campaigns
• Monitor and analyse campaign performance data to identify trends and insights
• Optimise campaigns based on performance data to improve ROI and achieve targets

Collaboration

• Collaborate with cross‑functional teams to ensure alignment and integration of campaign activities
• Work with other teams across Marketing & Corporate Affairs, as well as other sales enablement teams to deliver a connected one‑team culture
• Provide regular project and campaign updates to senior management on campaign progress and outcomes
• Champion the KPMG brand and purpose across our marketing team and our business to make sure that we stand out from the crowd

Market Research and Analysis

• Stay informed about industry trends, competitive landscape, and client/market behaviours
• Leverage client insights and metrics to inform campaign strategies and decision‑making

Qualifications

• Experience in marketing, with a focus on marketing/campaign management
• Experience working in a professional services environment
• Proven track record of supporting the delivery of impactful and effective marketing campaigns
• Knowledge of digital channels, including SEO/SEM, PPC, as well as CRM [MSD].
• Strong project management skills with the ability to manage multiple projects simultaneously
• Strong written and verbal communication skills
• Proficiency in marketing tools and platforms (e.g., CRM software, marketing automation tools, analytics tools)
• Creative thinking and problem‑solving abilities
• Industry knowledge - with the ability to develop strong internal and external networks
• Analytical skills and experience with data‑driven decision‑making

About KPMG Business Services

The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.

Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect KPMG in the UK. From HR and Learning, Finance, Procurement, Facilities and Business Support, through to Risk and Legal, Corporate Affairs, and Sales and Marketing, our approach is focused on driving the improved performance of the firm, which we support with diligence and expertise. KPMG is one of the world's largest and most respected consultancy businesses, we've supported the UK through times of war and peace, prosperity and recession, political and regulatory upheaval. We've proudly stood beside the institutions and businesses which make the UK what it is., Every day our firm performs better because of how we work together, as one team, each the best at what we do. The difference we make shines through to our people and our clients. We're KPMG Business Services (KBS). We're a cross‑functional team, bringing together experts across a wide range of critical activities which help to grow, run and protect our business. From HR and Learning, Finance, Procurement, Facilities and Operations, through to Risk and Legal, Corporate Affairs, and Market Development, our approach is focused on driving the improved performance of the firm. We work shoulder to shoulder with our client‑facing teams and we focus on delivering our services in ways which help to drive efficiency, improve quality and enhance our firm's brand and reputation., We are the people responsible for telling our story - internally, to the public, to influential opinion‑formers. We protect and enhance the KPMG brand. We use the power of our collective expertise, insights and relationships to equip KPMG to make the difference today and in the future. Join us, and you'll look after the voice, footprint and reputation of the firm, making sure we have a clear position that brings our purpose and values to life. We are made up of Marketing, Strategic Campaigns & Content, Communications, Stakeholder Engagement and Corporate Responsibility & Sustainability teams - together we help our people, clients and communities succeed.