Assistant Brand Manager

The Advocate Group; Welwyn Garden City; On-site; GBP 25,000 - 35,000; Full time

Job summary

A vibrant food and drink business in the UK is looking for an Assistant Brand Manager to join their team. This role involves building brand plans, executing marketing campaigns, and conducting market research. The ideal candidate will have a degree in Marketing or Business and 1-2 years of relevant experience, with strong analytical and communication skills. Applicants with a passion for food and consumer culture are encouraged to apply. This position offers an exciting opportunity to work in a fast-paced FMCG environment.

Qualifications

• 1-2 years' experience in marketing or brand support, ideally FMCG.
• Proactive personality with a passion for food and consumer culture.

Responsibilities

• Help build and execute eye-catching brand plans.
• Coordinate digital, shopper, and trade marketing campaigns.
• Conduct market and consumer research to uncover new opportunities.
• Support trade shows, events, and experiential marketing activities.

Skills

Analytical skills

Organizational skills

Creative thinking

Strong communication

Presentation skills

Education

Degree in Marketing, Business or similar

Job description

Are you a creative, ambitious marketer with a passion for flavour, culture, and consumer‑led brands? Do you love variety, enjoy taking ownership, and want to make a real impact in a fast‑paced FMCG environment?

We're partnering with a vibrant food & drink business that's home to some of the UK's best‑loved sauces, spices, and seasonings — and they're looking for an enthusiastic Assistant Brand Manager to join their growing team.

You won't just be supporting campaigns — you'll be shaping them. From digital activations to product launches, trade events to market research, you'll have the chance to get involved in every part of the marketing mix. This is a brand team that values creativity, fresh thinking, and collaboration. You'll work closely with experienced Brand Managers, gaining genuine hands‑on experience while helping to drive category growth and brand love across the UK.

Driving Brand Growth

• Help build and execute eye‑catching brand plans.
• Support new product launches, packaging projects, and promotional activity.
• Keep your finger on the pulse of consumer trends and competitor movements.

Bringing Campaigns to Life

• Coordinate digital, shopper, and trade marketing campaigns.
• Manage agencies, timelines, budgets, and creative briefs.
• Ensure brand consistency across all consumer touchpoints.
• Oversee product sample management and distribution to partners.

Digital Ownership

• Support the monthly social content calendar and website updates.
• Carry out day‑to‑day community management.
• Work with technical teams to resolve any consumer queries.

Insight & Analytics

• Conduct market and consumer research to uncover new opportunities.
• Track sales and campaign performance using data and insight tools.
• Prepare reports and presentations for senior leadership.

Cross‑Team Collaboration

• Work with Sales, Supply Chain, NPD, and Finance to ensure projects land smoothly.
• Support trade shows, events, and experiential marketing activities.

What We’re Looking For

• A degree in Marketing, Business or similar.
• 1‑2 years' experience in marketing or brand support, ideally FMCG.
• Someone analytical, organised, and proactive.
• A confident communicator with strong presentation skills.
• A creative thinker who brings ideas and energy to the table.
• A genuine passion for food and consumer culture.

We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age.