Area Sales Manager – North West England - Competitive Salary + Bonus + Car Allowance

Agricultural Recruitment Specialists Ltd; Manchester; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading packaging solutions provider in the North West of England is seeking an Area Sales Manager to foster customer relationships and drive new business. The ideal candidate should have a proven sales background in B2B, particularly in packaging or FMCG. This role comes with a competitive salary, bonus, and a supportive team culture, offering growth opportunities.

Benefits

Competitive salary

Performance-related bonuses

Company car or car allowance

Pension scheme

Qualifications

• Proven track record in B2B sales within packaging or FMCG.
• Strong commercial acumen and capable of identifying new opportunities.
• Self-motivated, organised, and able to work independently.

Responsibilities

• Manage and develop long term relationships with customers.
• Identify, pursue, and win new business opportunities.
• Collaborate with internal teams for project delivery.
• Track market trends to inform strategy.

Skills

B2B Sales

Negotiation

Communication

Relationship-building

Analytical mindset

Job description

Overview

Area Sales Manager – North West England - Competitive Salary + Bonus + Car Allowance

The Job: A fantastic opportunity has arisen for a motivated and commercially focused Area Sales Manager to join a forward thinking and innovative packaging solutions provider. This is a hands-on, field-based role where you’ll be responsible for managing existing customer relationships, identifying and securing new business opportunities and delivering tailored, sustainable packaging solutions across a range of sectors. You’ll play a key part in driving business growth across the North West region, combining a strategic mindset with a practical, customer-first approach.

Key Responsibilities

• Manage and develop long term relationships with new and existing customers
• Identify, pursue and win new business opportunities in line with company objectives
• Understand customer requirements and deliver innovative, value adding packaging solutions
• Collaborate with internal teams and suppliers to ensure seamless project delivery
• Track market trends, competitor activity and customer needs to inform strategy
• Deliver accurate sales forecasts, budgets and performance reports
• Represent the company at trade shows, exhibitions, and networking events

The Company

A well established, independently owned packaging solutions business known for its innovation, flexibility and customer service excellence. Evolving from a manufacturing heritage to a trusted independent supplier, the business partners with a global network of producers to deliver high quality, sustainable packaging across diverse industries. With a strong reputation for integrity and teamwork, the company fosters an open, supportive culture that values creativity, collaboration and continuous improvement. Employees are empowered to make a difference and contribute to shared success.

The Candidate

• Proven track record in B2B sales — ideally within packaging, FMCG, agricultural or industrial sectors
• Strong commercial acumen and ability to identify and convert new opportunities
• Excellent communication, negotiation and relationship-building skills
• Consultative and customer centric approach
• Self-motivated, organised and able to work independently
• Comfortable travelling regularly across the region

Desirable:

• Experience with packaging or related technical products
• Strong analytical mindset and ability to interpret data and trends
• Collaborative, team focused approach

The Package

• Competitive salary DOE
• Performance-related incentives and bonus structure
• Company car or car allowance
• Pension scheme and standard employee benefits
• Full training and professional development opportunities
• Flexible working arrangements
• Supportive team culture within a growing, innovative business

How to Apply

Please email your CV to Liam Davis, Senior Delivery Recruitment Consultant, [e-mail].

Keep up-to-date with the latest opportunities from Agricultural Recruitment Specialists® by registering on our website: www.agriRS.com and following us on LinkedIn, Instagram, Facebook and Twitter. Agricultural Recruitment Specialists® prioritise roles across sales, management, marketing, operations and technical and engineering fields, including international and senior-level positions within our specialised sectors. Our suite of services encompasses bespoke recruitment solutions, executive search, candidate profiling, knowledge sharing, targeted advertising and comprehensive recruitment support. To discover how we can assist in advancing your career or meeting your recruitment needs, please visit www.agriRS.com or contact our recruitment team on 01905 345 155 or on our international number: 0044 1905 345 155. We are renowned for connecting the finest talent throughout the world with the best brands and organisations.