Area Sales Manager- Building Products – Northern England

Builders' Merchants News; Liverpool; On-site; GBP 45,000 - 85,000; Full time

Job summary

A leading supplier of building products is looking for an experienced Area Sales Manager to focus on business growth in Northern England. This role involves developing relationships with key customers, managing sales activities, and contributing to the company’s achievement of its growth and innovation goals. The ideal candidate will have a strong knowledge of the construction supply chain and a successful track record in sales. A competitive basic salary of up to £45k plus an OTE of £85k is offered, alongside a comprehensive package including a company car and pension scheme.

Benefits

Company Car or mileage allowance

Company pension scheme

24 days holiday (+ bank holidays)

Laptop

Mobile phone

Qualifications

• Strong knowledge of the construction supply chain is essential.
• Track record of sales in the Builders Merchant and Distributor sector.
• Good communication skills with a friendly approach needed.

Responsibilities

• Develop and maintain relationships with key customers.
• Identify and prospect contractors and developers.
• Manage and report on the sales pipeline.

Skills

Knowledge of construction supply chain

Sales through Builders Merchant sector

Communication skills

IT skills (MS Office, Outlook)

CRM experience

Attention to detail

Job description

Area Sales Manager- Building Products – Northern England

Builders' Merchants News

Liverpool

GBP 45,000 - 85,000

Area Sales Manager- Building Products – Northern England

17 October, 2025

Are you interested in joining a long-established and highly regarded supplier of building envelope products?

As a leading supplier of building envelope products, our Client is best known for innovation, quality, and reliability. Their success is built on placing the customer at the heart of everything they do.

This is a rare opportunity to become part of a dynamic sales team focused on business growth and activation, where your contribution will play a vital role in continuing our journey of innovation and success.

The Role

Reporting to: Sales Director

Working with the stakeholders in the business and the wider market, you will be responsible for developing relationships with key customers including Specialist Distributors, National Builders Merchants and Independent Merchants, maximising sales through new business growth and margin enhancement.

Specific duties include:

• Maintaining and developing the sales pipeline, to include accurate reporting against the sales plan.
• Maintaining and developing relationships with existing and new customers.
• Identifying and prospecting contractors, sub-contractors and developers to serve through established distribution. From supplied ABI leads and your own market intelligence.
• Proactively canvassing new business, direct & in-direct
• Creation & ownership of area accounts, account planning and execution
• Tracking of market trends through competitor intelligence and customer feedback.
• Working with the internal business stakeholders in Marketing, Customer Service & Technical to ensure sector awareness.
• Ensure all customer queries are handled appropriately and monitored through resolution.
• Timely transfer of all customer-related information, including though not exclusively – Pricing, Stock holding, Competitor activity, forthcoming changes

Essential Knowledge and Experience required

• In order to be successful in this role, you’ll need a strong knowledge of the construction supply chain, experience in managing your own geographical area and the ability to work as part of a dedicated field-based team.
• Along with this, you will also need:
• A track record of sales through the Builders Merchant and Distributor sector in the UK.
• Competent IT skills are required, will need to know how to use MS Office & Outlook
• Previous experience utilising a CRM
• Good communication skills with a friendly approach are needed
• The ability to work under pressure with excellent attention to detail is a must
• A high degree of professionalism and a good understanding of contractor and merchant relationships is required, with the ability to communicate at each of these levels where necessary.

This role offers the successful Candidate the opportunity to join a highly regarded and ambitious company where success is rewarded.

Ideally you will be based with easy access to the M62 Corridor

Location/Area: Northern England

Salary: Up to £45k basic DOE, with exceptional rewards package with OTE of £85k

Package: Company Car or recompense/ mileage allowance for own car used, company pension scheme, 24 days holiday (+ bank holidays), laptop, mobile phone

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