Area Sales Manager

Regional Recruitment Services; Tyseley; On-site; GBP 45,000 - 50,000; Full time

Job summary

A recruitment agency is seeking an experienced Area Sales Manager to cover the Midlands & West. The role involves managing existing customer relationships and driving new business in the electrical or lighting industry. Candidates should have proven sales experience and a full UK driving licence. The position offers a competitive salary up to £50,000 plus a performance bonus, as well as ongoing training and career development opportunities.

Benefits

Competitive salary

Excellent commission and bonus structure

Company car

Ongoing training

Supportive work culture

Qualifications

• Experience within the electrical or lighting industry is essential.
• Proven field sales experience within a B2B environment.
• Strong organisational and communication skills.

Responsibilities

• Develop relationships with new and existing clients.
• Drive sales and achieve performance targets.
• Manage projects from inquiry through to completion.
• Identify opportunities for business and revenue growth.
• Provide tailored product solutions to meet customer needs.

Skills

Experience in electrical or lighting industry

Proven field sales experience

Strong organisational skills

Proactive business development

Full UK driving licence

Job description

Job Title: Area Sales Manager
Location: Birmingham (covering the wider Midlands & West region)
Pay rate/Salary: £45,000 - £50,000 + Performance Bonus

Overview

We are hiring for an Area Sales Manager with experience in the electrical or lighting industry to join a growing and innovative business covering the Midlands & West region. This field‑based role offers an excellent opportunity for a results‑driven sales professional to manage existing customer relationships and generate new business across wholesalers, contractors, and specifiers.

Responsibilities

• Developing and managing relationships with new and existing clients, including electrical wholesalers, contractors, designers, and end users
• Driving sales and achieving performance targets across the assigned region
• Managing projects from enquiry through to completion
• Identifying and capitalising on opportunities for new business and revenue growth
• Providing tailored product and service solutions to meet customer needs
• Confidently presenting to customers and representing the brand at all levels

Skills and Experience

• Experience within the electrical, lighting, or related industry – essential (applications without this experience will not be considered)
• Proven field sales experience within a B2B environment
• Strong organisational and communication skills
• A proactive approach to business development and relationship management
• Full UK driving licence

Beneficial Experience

• Experience selling to wholesalers, contractors, or specifiers
• Background in lighting, design, or electrical engineering (desirable but not essential)
• Experience managing regional territories and delivering sales growth

What the Client Offers

• Competitive salary (£45,000 - £50,000 DOE)
• Excellent commission and bonus structure
• Company car and business expenses
• Ongoing training and career development opportunities
• Supportive and inclusive working culture
• Chance to work with innovative products and modern sales tools

About the Client

Our client is a well‑established name within the electrical and lighting sector, recognised for providing high‑quality solutions to customers nationwide. They are seeking an ambitious and energetic Area Sales Manager to join their expanding sales team, managing key relationships across the Midlands and West region. This is a fantastic opportunity for a commercially focused individual to take ownership of a region and play a key role in the company’s continued growth.

Next Steps

Apply to this Area Sales Manager role through this advert. For more information, please contact Chloe in our Commercial team.

What happens next: If successful, you will need to digitally register with our agency (if not already registered). If you have not been contacted regarding your application within 7 days, please assume you have not been successful. However, we will retain your details for future suitable opportunities.