Area Sales Manager

WR Engineering; Rickerby; On-site; GBP 45,000 - 50,000; Full time

Job summary

A well-established manufacturing business in the United Kingdom is seeking an Area Sales Manager to drive business growth across the North region. This role involves developing new business and managing an existing customer portfolio. The ideal candidate will bring experience in B2B sales and be skilled in building relationships with various stakeholders. The position offers a competitive salary of £45,000 to £50,000, a company car, and bonuses, along with genuine progression opportunities.

Benefits

Company car

Annual bonus

Full product training

Progression opportunities

Qualifications

• Experienced in field-based B2B sales, preferably in manufacturing or technical solutions.
• Able to manage own territory and work towards KPIs.
• Confident in conducting site visits and technical discussions.

Responsibilities

• Identify new business opportunities and manage customer relationships.
• Manage full sales cycle from inquiry to order conversion.
• Produce accurate sales forecasts and update CRM records.

Skills

Field-based B2B sales experience

Strong communication skills

Relationship building

Technical discussions

Sales forecasting

Job description

Area Sales Manager

£45,000-£50,000 + Car + Bonus

North

We're recruiting on behalf of a well‑established manufacturing business that supplies a wide range of technical products into commercial, industrial, and construction environments. Following continued growth, they are looking to appoint a driven Regional Sales Manager to strengthen their presence across the Midlands.

The Role

As Regional Sales Manager, you will be responsible for developing new business and managing an existing portfolio of customers across your territory. This is a hands‑on, field‑based role where you'll build strong relationships with contractors, distributors, architects, and end users to secure project and specification‑led opportunities.

Key Responsibilities

• Proactively identifying new business opportunities and nurturing long‑term customer relationships
• Managing the full sales cycle from enquiry, site visits, and technical discussions through to quotation and order conversion
• Maintaining regular customer visits to drive awareness, engagement, and repeat business
• Producing accurate sales forecasts and updating CRM records
• Working closely with internal teams to ensure customer requirements are understood and delivered
• Providing market intelligence and competitor insights to support strategic planning

About You

We're looking for someone who is:

• Experienced in field‑based B2B sales‑ideally with a background in manufacturing, engineering, construction products, or technical solutions
• Confident conducting site visits, surveys, and technical discussions with a range of stakeholders
• Able to manage their own territory, plan appointments efficiently, and work to agreed KPIs
• Commercially astute, well organised, and comfortable producing accurate forecasts and reports
• A relationship builder with strong communication and presentation skills
• Self‑motivated, proactive and genuinely driven to develop business

What's On Offer

• £45,000-£50,000 basic salary
• Company car
• Annual bonus
• Supportive team environment with full product training
• Genuine progression opportunities within a growing business