Area Sales Manager

Aspion; Gloucester; On-site; GBP 45,000 - 48,000; Full time

Job summary

A leading electrical products distributor seeks an Area Sales Manager for the South-West & South Wales region. This role focuses on re-engaging dormant accounts and creating new business opportunities. Candidates should have experience in sales within the electrical sector and the ability to manage a large territory. The position offers a competitive salary of £45,000 - £48,000, a £5,000 car allowance, and a commission structure that promotes significant earnings based on performance.

Benefits

Basic salary of £40,000 - £48,000

£5,000 car allowance

Monthly commission on turnover

Laptop and mobile phone provided

24 days holiday plus bank holidays

Pension scheme

Supportive culture with growth opportunities

Qualifications

• Proven track record in sales within the electrical sector.
• Personable and collaborative style.
• Ability to manage a large geographic territory efficiently.

Responsibilities

• Re-engage lapsed accounts and establish relationships with wholesalers.
• Identify and win new contractor business.
• Manage the full sales cycle via the wholesale channel.
• Deliver against monthly turnover targets.
• Drive long-term growth as a trusted partner.

Skills

Sales experience in the electrical sector

Ability to manage a geographic territory

Building loyalty and credibility

Resilience and self-motivation

Job description

Area Sales Manager South-West & South Wales

£45,000 £48,000 + £5,000 Car Allowance + Commission

Covering South Wales, Bristol, Gloucester, Wiltshire, Somerset, Devon & Cornwall

Are you an experienced sales professional with strong connections in the electrical wholesale market?

Do you thrive on re‑igniting dormant accounts and driving fresh growth in a territory crying out for development?

The Opportunity

Aspion are working with a well‑established UK manufacturer and distributor of high‑quality electrical products, known for their innovation, reliability and long‑standing partnerships with leading wholesalers. After leaving this territory vacant for two years, the business is now seeking a driven Area Sales Manager to re‑establish its presence and maximise the huge untapped potential across the South‑West and South Wales.

This is not a maintenance role, it is a chance to take ownership of a territory, revive lapsed accounts, build new contractor relationships, and drive turnover back to the six‑figure monthly levels it once enjoyed. The right person will become the face of the brand across the region and play a pivotal part in its future growth.

Key Responsibilities

• Re‑engage lapsed accounts and re‑establish strong relationships with major wholesalers in the region
• Identify, target, and win new contractor business, supporting lighting designs and quotations
• Manage the full sales cycle via the wholesale channel from enquiry through to delivery
• Consistently deliver against monthly turnover targets, with support from internal sales teams
• Act as a trusted partner to both wholesalers and contractors, driving long‑term, sustainable growth
• Provide regular updates and market insight to the wider sales management team

What We re Looking For

• A proven track record in sales within the electrical sector (lighting experience desirable but not essential)
• A personable, collaborative style someone who builds loyalty and credibility rather than chasing quick wins
• Resilience, self‑motivation, and the ability to manage a large geographic territory effectively
• Based within the territory ideally around Bristol, Gloucester, Wiltshire or Cardiff for easy access to the majority of accounts
• Ambitious and coachable this role is perfect for someone who wants to grow into a top performer rather than a ready‑made big hitter

What s in it for you?

• Basic Salary: £40,000 £48,000
• Car Allowance: £5,000 per annum
• Commission: 1% of turnover (paid monthly after target)
• Laptop & mobile phone provided
• 24 days holiday + bank holidays
• Pension scheme
• Supportive, entrepreneurial culture with scope to progress and shape the region
• Genuine opportunity to take ownership of a neglected patch and make it your own

This is a rare chance to step into a wide‑open territory with a strong brand behind you and the freedom to rebuild it in your own style.