Area Sales Manager

Executive Network Group; Chelmsford; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A well-established plant business in Essex is seeking an Area Sales Manager for a new territory. This field-based role focuses on business development and managing the sales cycle for heavy line equipment. Candidates should have a strong background in sales, particularly in construction or heavy equipment markets. The position offers internal support, sales training, and competitive benefits including a company car and commission. The ideal candidate will thrive in developing relationships and be comfortable with site-based decision makers.

Benefits

Company car/allowance

Commission

Sales training

Product training

Qualifications

• Proven track record in new business and territory development.
• Experience selling in construction plant or heavy equipment markets.
• Comfortable managing longer sales cycles.

Responsibilities

• Build and develop a new customer base across Essex and East Anglia.
• Manage the full sales cycle, from prospecting to closing.
• Provide regular updates on territory activity and pipeline.

Skills

Field sales background

Business development

Sales cycle management

Relationship building

Tools

Salesforce

Job description

Area Sales Manager - Heavy Line Plant (New Territory)

Package: Competitive + Company Car/Allowance + Commission + Benefits

Location: Essex / East Anglia (field-based)

Industry: Construction Plant / Heavy Equipment / New Plant Sales

Overview

Our client is a well-established plant business supplying heavy line equipment, backed by strong internal support and training. They’re expanding their footprint across Essex and East Anglia and are now looking to bring in an Area Sales Manager to build out this territory.

The Role

This is a brand-new position and a genuine “blank canvas” opportunity. The focus is heavily business development led to start with - canvassing, site visits, opening doors and building relationships across the patch.

You’ll be responsible for selling heavy line equipment including 14T+ excavators and a full range of wheel loaders (new plant), managing the full sales process and developing a healthy pipeline within the territory. Salesforce is used for opportunity tracking, supported by admin/internal teams and product training when required.

Key Responsibilities

• Build and develop a new customer base across Essex and East Anglia through proactive business development.
• Identify opportunities with end users, owner operators, plant hire businesses and fleet buyers.
• Manage the full sales cycle: prospecting, site visits, demonstrations, quotations, negotiation and close.
• Develop and maintain a strong pipeline and accurate forecasting via Salesforce (opportunity tracking).
• Work closely with internal support teams to ensure smooth handovers and excellent customer experience.
• Provide regular updates on territory activity, pipeline and wins/losses to the Sales Manager.

About You

• Proven field sales background with a strong new business / territory development track record.
• Experience selling into construction plant, machinery, heavy equipment, plant hire or closely related markets.
• A self-starter / hunter mentality - comfortable building a patch from scratch without being micromanaged.
• Confident dealing with site-based decision makers and managing longer sales cycles.
• Organised, commercial and able to manage pipeline effectively.
• Full UK driving licence and right to work in the UK.
• Based within or near Essex/East Anglia (or able to cover the patch comfortably).

What’s on Offer

• Brand new territory with genuine scope to build something and make it your own.
• Strong internal support and admin function to support the sales process.
• Sales training and product training available (including manufacturer/HQ support).
• A long-term opportunity within a stable, growing business.
• Company car/allowance, commission and additional benefits (details shared on request).

How to Apply

If you’re a field sales professional from plant, hire or heavy equipment and you enjoy new business/patch-building roles, we’d like to hear from you.

Apply online or contact Nathan Turley for a confidential discussion: (url removed)