App Marketing Executive

APCOA PARKING UK; Uxbridge; Hybrid; GBP 30,000; Full time

Job summary

A leading parking management firm is seeking an App Marketing Executive to manage and promote their cashless parking app. This role involves enhancing user engagement through effective marketing campaigns, app store optimisation, and collaboration with digital teams. The ideal candidate should have experience in digital marketing, particularly within mobile applications, and possess strong analytical and design skills. The position offers a salary of £30,000 per annum along with a flexible hybrid working model and additional perks.

Benefits

25 days annual leave

Pension scheme

Employee discount benefits

Collaborative marketing team environment

Qualifications

• Experience in digital marketing, ideally with B2C campaigns.
• Understanding user experience (UX) principles.
• Knowledge of app store optimisation (ASO).
• Strong design skills using Adobe Creative Suite or Canva Pro.
• Ability to analyse customer feedback and app analytics.

Responsibilities

• Manage app content, tariffs, and car park information.
• Plan and deliver marketing campaigns for the app.
• Create and schedule push notifications for promotions.
• Collaborate with internal teams to enhance user experience.
• Track and report on app performance against KPIs.

Skills

Digital marketing experience

User experience (UX) principles

Knowledge of app marketing and ASO

Experience with Google Ads and Meta Ads

Design skills using Adobe Creative Suite

Analytical mindset

Excellent communication skills

Organizational skills

Education

Degree in marketing or related discipline

Tools

Google Ads

Adobe Creative Suite

CRM tools

Analytics platforms

Job description

The Role

App Marketing Executive

Location: Uxbridge (Hybrid – 3 days in office / 2 days from home)

Salary: £30,000 per annum

We are looking for a proactive and creative App Marketing Executive to manage and promote our cashless parking app. You’ll play a key role in driving app downloads, engagement, and customer loyalty through compelling content, app store optimisation, and multi‑channel marketing campaigns. This is an exciting opportunity to help grow our app’s market share and enhance the overall user experience. Working closely with our marketing and digital development teams, you’ll analyse user behaviour, propose new features, and help shape the future of how customers interact with our app.

What You’ll Do

• Manage and update app content, tariffs, and car park information.
• Optimise app store listings (ASO) to maximise visibility, downloads, and engagement.
• Plan and deliver marketing campaigns promoting the app through paid media, social media, Google Ads, email, and in‑app push notifications.
• Develop strategies to increase app usage, market share, and customer loyalty.
• Create and schedule push notifications for surveys, offers, and promotions.
• Analyse customer feedback, app analytics, and behaviour to identify improvement opportunities.
• Collaborate with internal teams and developers to propose and test new features to enhance the user experience.
• Design digital and print marketing materials using Adobe Creative Suite or Canva Pro.
• Support video production and editing for campaigns (experience an advantage).
• Track and report on campaign and app performance, focusing on KPIs such as installs, retention, and engagement.
• Stay up to date with trends in mobile marketing, UX, and customer experience to keep our app competitive and innovative.

What You’ll Bring

• Experience in digital marketing, ideally with a focus on mobile apps and B2C campaigns.
• Understanding of user experience (UX) principles and customer journey mapping.
• Knowledge of app marketing, app store optimisation (ASO), and analytics platforms.
• Experience with Google Ads, Meta Ads, CRM, or push notification tools.
• Strong design skills using Adobe Creative Suite or Canva Pro.
• Analytical mindset with the ability to translate insights into actionable recommendations.
• Excellent communication, organisation, and attention to detail.
• A degree or equivalent qualification in marketing or related discipline is desirable but not essential with relevant experience.

What We’ll Offer You

• £30,000 per annum
• 25 days annual leave
• Hybrid working (3 days office / 2 days from home)
• Pension scheme
• Employee discount benefits
• A collaborative and supportive marketing team where your ideas make a real impact.

Does this sound like you? Click "apply" today and one of our team will be in touch shortly.

We are focused on ensuring APCOA is a fair place to work regardless of age, race, gender, sexuality or level in the organisation. We offer a motivating work environment where successes are shared. With challenging projects and an atmosphere of fostering and support, staff have the development opportunities to fulfil their potential while aiming for excellence in their work.