Anthropologie Digital Analyst

URBN; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading retail company is seeking a Digital Analyst to analyse visitor behaviour across their website and mobile applications. The role involves using data from tools like Google Analytics to derive actionable insights aimed at enhancing ecommerce performance and user experience. Responsibilities include tracking user interactions, identifying optimization opportunities, and developing reports and dashboards to monitor key performance indicators. Ideal candidates should have strong analytical skills and experience with data visualization tools.

Qualifications

• Strong analytical skills with attention to detail and accuracy.
• Experience with data analysis and reporting tools.
• Ability to identify trends and insights from complex datasets.

Responsibilities

• Analyse customer behaviour to understand the customer journey.
• Identify underperforming areas and recommend improvements.
• Track user interactions and identify drivers of satisfaction.
• Perform advanced data analysis to inform business decisions.
• Develop interactive reports and dashboards for performance tracking.

Skills

Data analysis

Google Analytics

SQL

User experience optimization

Data visualization

Tools

Qlik

Job description

About Us

Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one-of-a-kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.

Role Summary

The Digital Analyst will be responsible for defining, collecting, and analysing visitor behaviour and data across the Anthropologie UK/EU website, app, and mobile applications to deliver actionable insights into the brand's ecommerce experience and digital marketing performance. Working closely with the Trade & Marketing teams, the role requires a passion for learning, adaptability, and an ability to understand the wider business context. The Digital Analyst will leverage data from multiple sources, including Google Analytics and proprietary databases, to analyse customer behaviour, optimise website performance and enhance the overall user experience.

What You'll Be Doing

• Analyse customer behaviour across digital touchpoints to understand the end-to-end customer journey and identify optimisation opportunities across Web, App, and Mobile platforms.
• Proactively identify underperforming areas across websites, mobile apps, and digital touchpoints, recommending actions to improve conversion, engagement, and user experience.
• Use Google Analytics and proprietary data sources to track user interactions, conversion funnels, and drop-off points, identifying key drivers of customer satisfaction and loyalty.
• Extract, combine, and analyse data from multiple sources using SQL, performing advanced analysis to uncover trends, patterns, and insights that inform business decisions.
• Develop and maintain interactive reports and dashboards using Qlik, owning regular performance reporting across key ecommerce KPIs including traffic, conversion, revenue, and customer experience.