AI-Driven Global Sales Enablement Leader

Sportradar; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Sportradar is seeking a senior leader in sales enablement to own the end-to-end enablement framework across EMEA, APAC, North America and LATAM. You will shape methodology, diagnostics and AI-powered coaching to drive revenue, protect and expand existing accounts, and accelerate new revenue streams.

You will partner with Revenue Operations, Product Marketing and regional leaders to ensure scalable, measurable impact and rapid iteration across multiple product lines.

Qualifications

• 5+ years in sales enablement, revenue enablement or a closely related commercial function.
• Experience in high-growth B2B SaaS or technology undergoing acquisition or major change.
• Experience across multi-region commercial function with more than one product line.
• Strong command of MEDDPICC, Command of the Message, Challenger or equivalent.
• Fluency with sales data, CRM hygiene and analytics.
• Hands-on with Salesforce or CRM and modern commercial stack including content, intelligence and LMS.
• AI literate with a clear view on where AI belongs in enablement operations.
• Credibility with senior sales leaders and frontline managers.

Responsibilities

• Own, embed and govern a common commercial language across regions and product lines.
• Design and implement reinforcement, certification and deal-level coaching.
• Diagnose what is working via CRM data, win/loss analysis and funnel performance.
• Lead AI-native enablement to scale coaching and content production.
• Partner with frontline managers to design tiered enablement for teams and territories.
• Build ramp paths for new hires to reach productivity faster with measurable impact.
• Lead enablement for transformation, new product introductions and GTM shifts.
• Own playbooks, battlecards and competitive intelligence with Product Marketing.

Skills

Sales enablement

Revenue enablement

Sales methodology

CRM data analysis

AI literacy

Credibility with senior sales leaders

Data-driven diagnostic thinking

Tools

Salesforce

CRM

Conversation intelligence

Content management

LMS

Job description

Sportradar is seeking a senior leader in sales enablement to own the end-to-end enablement framework across EMEA, APAC, North America and LATAM. You will shape methodology, diagnostics and AI-powered coaching to drive revenue, protect and expand existing accounts, and accelerate new revenue streams.

You will partner with Revenue Operations, Product Marketing and regional leaders to ensure scalable, measurable impact and rapid iteration across multiple product lines.