Sales Enablement Lead

Sportradar; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Sportradar is seeking a senior leader in sales enablement to own the end-to-end enablement framework across EMEA, APAC, North America and LATAM. You will shape methodology, diagnostics and AI-powered coaching to drive revenue, protect and expand existing accounts, and accelerate new revenue streams.

You will partner with Revenue Operations, Product Marketing and regional leaders to ensure scalable, measurable impact and rapid iteration across multiple product lines.

Qualifications

• 5+ years in sales enablement, revenue enablement or a closely related commercial function.
• Experience in high-growth B2B SaaS or technology undergoing acquisition or major change.
• Experience across multi-region commercial function with more than one product line.
• Strong command of MEDDPICC, Command of the Message, Challenger or equivalent.
• Fluency with sales data, CRM hygiene and analytics.
• Hands-on with Salesforce or CRM and modern commercial stack including content, intelligence and LMS.
• AI literate with a clear view on where AI belongs in enablement operations.
• Credibility with senior sales leaders and frontline managers.

Responsibilities

• Own, embed and govern a common commercial language across regions and product lines.
• Design and implement reinforcement, certification and deal-level coaching.
• Diagnose what is working via CRM data, win/loss analysis and funnel performance.
• Lead AI-native enablement to scale coaching and content production.
• Partner with frontline managers to design tiered enablement for teams and territories.
• Build ramp paths for new hires to reach productivity faster with measurable impact.
• Lead enablement for transformation, new product introductions and GTM shifts.
• Own playbooks, battlecards and competitive intelligence with Product Marketing.

Skills

Sales enablement

Revenue enablement

Sales methodology

CRM data analysis

AI literacy

Credibility with senior sales leaders

Data-driven diagnostic thinking

Tools

Salesforce

CRM

Conversation intelligence

Content management

LMS

Job description

We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

Job Description

Founded in 2001, Sportradar is a global leader in sports technology, trusted by federations, media organisations and betting operators across more than 20 countries. We sit at the intersection of sport, data and technology, and we are one of the reasons the modern sports industry works the way it does.

Every match, every moment, every data point. We capture it, structure it, and turn it into products our clients build their businesses on. When a live odds feed updates in milliseconds, when a governing body catches a corrupted match, when a brand reaches fans at the exact second a goal goes in, that is our technology.

Our portfolio spans real‑time sports data, media rights products, advertising technology, integrity services and emerging prediction markets. Few commercial organisations anywhere are this broad.

That breadth is our biggest advantage. This role exists for someone hungry to sharpen how we sell it and turn it into revenue, faster and more consistently, across every region.

Why this Role

You will own enablement across the full commercial funnel: SDRs, Sales Executives and Account Managers, in four regions

You will work at the intersection of coaching, data and AI, using all three as core inputs rather than bolt-ons

You will be measured on revenue impact, and you will have the mandate and the leadership backing to work that way

THE CHALLENGE

This is a role for a builder.

Our revenue organisation spans EMEA, APAC, North America and LATAM, sells across more than ten distinct product lines, and is scaling fast. Enablement here already has foundations to work from. What it needs now is someone to take it into its next chapter and match the pace the commercial organisation is moving at.

You will shape what enablement means at Sportradar: the methodology, the frameworks, and the metrics it is held to. Enablement earns its seat at the commercial table by proving incremental revenue. We want someone who can show that a sharper discovery framework lifted opportunity‑to‑close rates by a measurable margin, that a coaching programme moved average deal size, that a redesigned ramp brought forward first revenue by weeks.

That responsibility runs the full length of the funnel. SDRs generating first conversations, Sales Executives running complex multi‑stakeholder deals, Account Managers protecting and expanding existing revenue. Each needs a different intervention, and each moves a different metric. We are looking for someone who understands where the highest leverage sits at every stage, and who can build for a first‑week SDR and a fifteen‑year enterprise seller in the same quarter.

We are benchmarking against the best go‑to‑market enablement functions in SaaS, and we want someone who knows what that standard looks like because they have worked inside it.

What You Will Own

Sales methodology: Own, embed and govern a common commercial language across every region and product line: qualification, discovery, value framing, multi‑threading, and commercial negotiation. This includes selecting or refining the methodology itself, then building the reinforcement, certification and deal‑level coaching that makes it stick.

Data and diagnosis: Own the answer to the question: what is actually working, and what is not. Use CRM data, win and loss analysis, conversation intelligence and funnel performance to locate where deals slow down. Bring findings to sales leadership with a point of view attached and a plan ready to be actioned.

AI native delivery: Treat AI as core infrastructure rather than a side project. Drive adoption across the commercial team and use AI to capture and interpret the data. Scale personalised coaching, compress content production from weeks to days, and put usable intelligence in front of sellers at the point of need.

Manager partnership: Work directly with front‑line managers to design curated, specialist enablement for their teams, territories and segments. Diagnose the specific gap, build the specific intervention, measure whether it moved the number.

Onboarding and ramp: Build role‑specific ramp paths for every commercial profile that get new hires productive faster and prove the improvement with evidence rather than sentiment.

Commercial launches and change: Lead the enablement workstream for transformation, new product introduction and go‑to‑market shifts. Own the run of show, pull in the right internal specialists, and land the change consistently across multiple regions.

Content and knowledge architecture: Own playbooks, battlecards, objection handling and competitive intelligence in partnership with Product Marketing, so that sellers can find the right thing at the right moment rather than hunting for it.

Commercial rhythm: Shape the operating cadence that keeps the commercial organisation sharp: sales kick‑off, quarterly reviews, manager forums and the feedback loops that connect them.

Cross‑functional partnership: Work alongside Revenue Operations, Product Marketing, Sales Development and regional commercial leadership to align enablement priorities with the wider go‑to‑market roadmap.

What You Will Bring

5+ years in sales enablement, revenue enablement or a closely related commercial function, ideally in a high‑growth B2B SaaS or technology scale‑up

A track record in an organisation that has been through acquisition, integration or significant structural change

Experience across a large, multi‑region commercial function with more than one product line and more than one buyer type

Strong command of at least one recognised sales methodology (MEDDPICC, Command of the Message, Challenger or equivalent) and evidence of embedding it, not just teaching it

Fluency with sales data. You can build the analysis yourself, interrogate CRM hygiene, and separate signal from noise

Hands‑on experience with Salesforce or equivalent CRM and a modern commercial stack (conversation intelligence, sales engagement, content management, LMS)

AI literate. You use AI tools in your own workflow and have a clear view on where they belong in an enablement operating model

Credibility with senior sales leaders and front‑line managers. You have influenced without formal authority and enjoyed it

Strong instincts for methodology and behaviour change, not just content production

Comfort with ambiguity and a bias toward shipping. Version one out the door beats version three in draft

Background in sport, media, advertising technology, data or marketplaces

Experience standing up enablement infrastructure from the ground up: LMS, content architecture, certification

Exposure to pricing transformation or commercial model change

Previous experience in a frontline sales or sales management role

Additional Information

At Sportradar, we celebrate our diverse group of hardworking employees. Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time. If you’re willing to learn and grow with us, we invite you to join our team!