Account Based Marketing Manager

VertoFX Ltd; Greater London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading fintech company in Greater London is looking for an experienced Account Based Marketing Manager to drive customer acquisition and conversion. The ideal candidate will have over 5 years of ABM experience and a strong background in the payments sector. Responsibilities include developing ABM strategies, managing campaigns, and collaborating with sales. The company offers a competitive salary and a dynamic work environment focused on global finance.

Benefits

Competitive salary

Health and wellness benefits

Generous paid time off

Flexible working arrangements

Professional development opportunities

Qualifications

• 5+ years of experience in Account Based Marketing.
• 2-3 years of specific experience within the payments sector.
• Proven track record of executing successful ABM programs.

Responsibilities

• Collaborate with Sales to define ICPs and target account lists.
• Design and launch multi-channel ABM campaigns.
• Track and report on key metrics including pipeline conversion.

Skills

Account Based Marketing

Payments sector knowledge

Data-driven decision making

Strong analytical skills

B2B sales cycle understanding

Tools

HubSpot

Zoominfo

Clay

Job description

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About Verto

At Verto, we’re on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we’re committed to bridging the gap between emerging and developed markets and fostering global economic growth.

What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn’t determine your success or ability to scale. We’re creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.

We’re not alone in realising this crucial need; we’re backed by world-class investors including Y-Combinator, Quona, and MEVP. With Verto receiving the Milken-Motsepe Prize, appearing on CNBCs list of fastest growing UK companies, the Deloitte Fast 50 and Sifted’s fastest-growing UK tech companies, we are building a seamless cross-border payment future.

Join us as we continue to grow and transform global finance.

About the Role

We are seeking a strategic Account Based Marketing Manager to cost effectively scale our acquisition and conversion of high value customers:

Role Overview

This role accelerates Verto’s growth by developing and executing targeted ABM strategies to engage and convert high-value accounts. You will directly impact the acquisition, activation and CLV of these customers by creating personalised experiences based upon a deep understanding of their needs.

What You’ll Be Doing

• Strategy & Planning: Collaborate with Sales to define ICPs, buyer personas, and target account lists while developing comprehensive ABM strategies.
• GTM Execution: Designing and launch multi-channel ABM campaigns featuring personalized messaging tailored to specific account pain points.
• Sales & Product Alignment: Providing sales enablement materials and partnering with Product to translate features into compelling value propositions.
• Tool Optimization: Managing and optimizing ABM and Lead Gen tools such as Zoominfo, Clay, or Coldreach.
• Measurement: Tracking and reporting on key metrics including pipeline conversion, CAC, account engagement, and MRR/ARR.
• Market Intelligence: Conducting research on target accounts to uncover strategic opportunities and staying current on industry trends.

What You Need

• 5+ years of experience in Account Based Marketing.
• 2-3 years of specific experience within the payments sector.
• A proven track record of executing successful ABM programs that drive pipeline and revenue.
• Experience operating across the entire customer lifecycle (acquisition, activation, and retention).
• Strong understanding of the B2B sales cycle and how to support it.
• Hands-on experience with HubSpot and ABM/lead generation platforms such as Clay or Zoominfo.
• Strong analytical skills with the ability to make data-driven decisions.

Best If You Have

• Experience in emerging markets fintech.
• A proactive, results-oriented mindset suited for fast-paced, high-growth environments.

About our Culture

We are a global team of folks who care about our craft, run with ownership and move the needle by going the extra mile.

You’ll Fit Right In If You...

• Love asking "why?"
• Value solving problems over just completing tasks
• Understand sync vs. async communication practices
• Thrive in ambiguity and change
• Actively seek feedback
• Prioritise impact over activity
• Are fun to work with - we love good humour!

Life at Verto

• Competitive salary.
• Comprehensive health and wellness benefits.
• Generous paid time off and flexible working arrangements.
• Opportunities for professional development and growth in a rapidly expanding global company.
• Community of colleagues who care deeply about their craft, collaborate with purpose, and enjoy the journey together.
• A dynamic, inclusive, and mission-driven company culture focused on making a real-world impact.

Diversity & Inclusion at Verto

Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.