Senior Product Manager - Measurement

Criteo; Paris; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A digital advertising company in Nouvelle-Aquitaine is seeking a leader for their measurement strategy. You will innovate measurement solutions and unify the framework for cross-channel advertising. The ideal candidate has experience in product management, digital advertisement strategies, and strong communication skills. A fluency in English is required. This role aims to optimize marketing spending through effective measurement.

Qualifications

• Experience in leading complex strategic initiatives and bringing products to market.
• Familiarity with digital media measurement methods and tools.
• Fluent in English with excellent communication skills.

Responsabilités

• Lead the measurement strategy and reimagine cross-channel measurement.
• Develop innovative measurement solutions integrating diverse data sources.
• Architect a unified measurement framework for cross-channel advertising.

Connaissances

Strategic leadership

Digital advertisement strategy

Ad measurement landscape knowledge

Communication skills

Project management

Description du poste

What You'll Do

• Lead the measurement strategy at Criteo. Your mission is to reimagine how we provide best-in-class cross-channel measurement and reporting, enabling advertisers to make data-driven decisions and optimize their campaigns effectively.
• Be the driving force behind developing innovative measurement solutions that seamlessly integrate data across diverse sources.
• Your goal is to change how advertisers understand and improve their marketing spending through measurement.
• Define the vision of measurement, and 12+ month roadmap.
• Develop a deep understanding of how measurement use cases are accomplished, how core marketing tools are used, understand methodologies and their impact on Criteo campaigns measurement and optimisation.
• Architect a unified measurement framework that captures the impact of cross channel Criteo advertising.
• Support the execution of innovative measurement that amplifies our narrative, and positions Criteo as a part of the marketing mix to advertisers.
• Build the right tools and APIs. Steer our product towards more interoperable, connected sets of APIs that marketers can leverage in or out of Criteo ecosystem.
• Rally the organisation around the vision and execute against the roadmap.
• Communicate broadly, internally and externally, about our Measurement capabilities, how it works, and promote it.

Who You Are

• Experience leading complex strategic initiatives, proven ability to bring new products to market.
• Experience in digital advertisement strategy (i.e., agency or industry).
• Familiar with the ad measurement landscape and the primary vendors, products and services that advertisers use to measure performance, and how it all works from a technical perspective.
• Extensive knowledge of digital media measurement (e.g., cross-channel measurement, incrementality, attribution media mix modelling, etc.).
• Relevant experience in Product Management.
• Excellent communication and stakeholder management skills, to convince, influence and engage with both technical and non-technical stakeholders.
• Excellent project management skills with the ability to set and achieve goals.
• Fluent in English.