Segment Lead FR - Team Market Strategy

Lucca; Nantes; On-site; EUR 63,000 - 80,000; Full time

Job summary

Lucca is seeking a Segment Lead in Nantes to spearhead market leadership for a defined segment. You will build a clear strategic vision, identify opportunities, and align Product, Sales, Marketing, Channel, and Customer Success around shared priorities.

You will lead market intelligence, define positioning, and drive data-informed GTM decisions to accelerate growth, collaborating with senior stakeholders and frontline teams.

Qualifications

• 3+ years in Strategy Consulting and operational experience in a fast-growing environment
• Strong ability to influence cross-functionally with senior stakeholders
• Comfortable manipulating and analyzing data to build market and business insights
• Able to articulate clear strategies and storytelling amid complexity

Responsibilities

• Lead market strategy for a defined segment within Lucca
• Define ICPs, buyer personas and target market for your segment
• Translate product capabilities into differentiated value propositions and messaging
• Define pricing strategies and distribution channels
• Roll out GTM strategy and drive execution across teams

Skills

Strategy consulting

Data analysis

Cross-functional influence

Product topics

Storytelling

Customer obsession

Hands-on

Education

Master’s degree in Business, Sales, Marketing or equivalent

Job description

What you were looking for without daring to ask

• At least 3 years
• Between €63k and €80k gross fixed per year, depending on experience
• Nantes
• Master’s degree in Business, Sales, Marketing or equivalent is required
• Lucca is getting global! For this role, the required level of English is C1 (listening, reading and speaking)

What about your future team?

You will join the Market Strategy team within Marketing, at the core of Lucca’s growth engine. The team builds and scales GTM strategies by segment, helping align Product, Sales, Marketing, Channel, and Customer Success around shared priorities.

What will you be doing?

At Lucca, our market is structured into distinct business segments, each corresponding to a specific type of customer.

As a Segment Lead, your mission is to reach market leadership within your segment.

To achieve this, you will:

• Build a deep understanding of your market, customers, and competition
• Define a clear strategic vision and winning position for your segment
• Drive data-informed prioritization and resource allocation

This is a highly strategic role requiring strong transversal influence. It sits at the intersection of Business and Product, combining strategic thinking with operational impact. You will work closely with Product, Sales, Marketing, and Customer Success teams, and collaborate with other segment leaders to build shared knowledge and scale best practices.

Market Intelligence

Act as the in-house strategic expert on your segment.

• Analyze customer needs, competitors, and market dynamics
• Build actionable market intelligence to support GTM teams
• Identify opportunities and risks

Segment Positioning

Define how we win in your segment.

• Define ICPs, buyer personas, and target market
• Translate product capabilities into differentiated value propositions and messaging
• Define pricing strategies and distribution channels

GTM Strategy Definition

Build a data-driven strategy to accelerate growth.

• Conduct data analysis and field investigations to identify growth drivers
• Deliver strategic recommendations to leadership (e.g., QBRs)
• Influence product roadmap through market insights

GTM Strategy Execution & Enablement

Ensure strategy turns into impact on the ground.

• Roll out GTM strategy and drive execution across teams
• Equip teams with effective assets (sales decks, battle cards, training)
• Monitor performance and refine GTM plays based on results

What success looks like in this role

A clear and differentiatedsegment strategy and positioningMeasurable improvement inwin rate, conversion, and sales efficiencyStrong alignment acrossProduct, Sales, Marketing, Channel, and Customer SuccessA structured and data-driven approach toGTM decision-makingIncreasedsegment growthand market leadership over time

You might be a great fit if you:

• Have 3+ years of experience in Strategy Consulting and operational experience in a fast-growing environment (in Product Management, Product Marketing, GTM roles, or Sales Strategy…)
• Demonstrate a strong ability to influence cross-functionally, with proven experience working with senior stakeholders
• Are comfortable manipulating and analyzing data to build a 360° view of your market and business
• Combine strong business acumen with the ability to go deep into product topics
• Are able to articulate clear strategies and storytelling in spite of complexity / uncertainty
• Are customer-obsessed and driven by insights to inform decisions
• Are hands‑on and close to the field, willing to engage directly with customers, sales teams, and day‑to‑day execution
• Are comfortable operating in fast‑scaling, high‑growth environments
• Knowledge of HCM market is a plus