Segment Lead FR - Team Market Strategy

World Aquatics; Paris; Sur place; EUR 63 000 - 85 000; Plein temps

Résumé du poste

World Aquatics is seeking a Market Strategy Lead based in Paris with 8+ years of experience in strategy and marketing. The role focuses on building and executing GTM plans, aligning Product, Sales, Marketing, Channel and Customer Success around shared priorities.

The position emphasizes strategic thinking with operational impact and requires collaboration with Product, Sales, Marketing and Customer Success teams to drive growth and market leadership.

Qualifications

• 8+ years of experience in product marketing, GTM, sales strategy or consulting leadership roles.
• Strong ability to influence cross-functionally with senior stakeholders.
• Comfortable manipulating and analyzing data to build a 360° view of the market and business.
• Strong business acumen with the ability to dive deep into product topics.
• Clear articulation of strategies and storytelling.

Responsabilités

• Reach market leadership within your segment.
• Build a deep understanding of the market, customers and competition.
• Define a clear strategic vision and winning position for your segment.
• Drive data-informed prioritization and resource allocation.
• Serve as the in-house strategic expert on your segment.
• Analyze customer needs, competitors and market dynamics.
• Build actionable market intelligence to support GTM teams.
• Identify opportunities and risks.
• Define ICPs, buyer personas and target market.
• Translate product capabilities into differentiated value propositions and messaging.
• Define pricing strategies and distribution channels.
• Deliver strategic recommendations to leadership (e.g. QBRs).
• Influence product roadmap through market insights.
• Roll out GTM strategy and drive execution across teams.
• Equip teams with effective assets (sales decks, battle cards, training).
• Monitor performance and refine GTM plays based on results.

Connaissances

Market strategy

GTM strategy

Data analysis

Cross-functional influence

Product marketing

Formation

Master's degree

Description du poste

We are looking for a Market Strategy Lead with at least 8 years of experience. The role will offer a gross fixed salary between €63,000 and €85,000 per year, be based in Paris, require a Master’s degree in Business, Sales, Marketing or equivalent, and a C1 level of English.

You will join the Market Strategy team within Marketing, at the core of Lucca’s growth engine. The team builds and scales GTM strategies by segment, helping align Product, Sales, Marketing, Channel and Customer Success around shared priorities.

This is a highly strategic role requiring strong transversal influence. It sits at the intersection of Business and Product, combining strategic thinking with operational impact, and works closely with Product, Sales, Marketing, and Customer Success teams.

Key Responsibilities

• Reach market leadership within your segment.
• Build a deep understanding of the market, customers and competition.
• Define a clear strategic vision and winning position for your segment.
• Drive data-informed prioritization and resource allocation.
• Serve as the in-house strategic expert on your segment.
• Analyze customer needs, competitors and market dynamics.
• Build actionable market intelligence to support GTM teams.
• Identify opportunities and risks.
• Define ICPs, buyer personas and target market.
• Translate product capabilities into differentiated value propositions and messaging.
• Define pricing strategies and distribution channels.
• Conduct data analysis and field investigations to identify growth drivers.
• Deliver strategic recommendations to leadership (e.g. QBRs).
• Influence product roadmap through market insights.
• Roll out GTM strategy and drive execution across teams.
• Equip teams with effective assets (sales decks, battle cards, training).
• Monitor performance and refine GTM plays based on results.

What success looks like in this role

• A clear and differentiated segment strategy and positioning.
• Measurable improvement in win rate, conversion and sales efficiency.
• Strong alignment across Product, Sales, Marketing, Channel and Customer Success.
• A structured and data-driven approach to GTM decision-making.
• Increased segment growth and market leadership over time.

Profile required

• 8+ years of experience in Product Marketing, GTM, Sales Strategy or Consulting leadership roles.
• Strong ability to influence cross-functionally, with proven experience working with senior stakeholders.
• Comfortable manipulating and analyzing data to build a 360° view of the market and business.
• Strong business acumen with the ability to go deep into product topics.
• Clear articulation of strategies and storytelling.
• Customer-obsessed and driven by insights to inform decisions.
• Hands‑on and close to the field, willing to engage directly with customers, sales teams and day‑to‑day execution.
• Comfortable operating in fast‑scaling, high‑growth environments.
• Knowledge of HCM market is a plus.