Segment Lead FR - Team Market Strategy

World Aquatics; Nantes; Sur place; EUR 69 000 - 80 000; Plein temps

Résumé du poste

Lucca, in Nantes, seeks a Segment Lead in Market Strategy to drive market leadership for a defined segment. You will work across Product, Sales, Marketing and Customer Success to align priorities and scale GTM success.

The role requires 8+ years in Product Marketing or GTM leadership, strong data skills, and the ability to influence senior stakeholders. English at C1 level is expected, with a master’s degree in Business or related fields.

Qualifications

• 8+ years of experience in Product Marketing, GTM, Sales Strategy or Consulting leadership.
• Proven ability to influence cross-functional teams and senior stakeholders.
• Strong data analysis skills and market acumen.

Responsabilités

• Define a clear strategic vision and winning position for the segment.
• Analyze customer needs, competitors, and market dynamics.
• Translate product capabilities into differentiated value propositions and messaging.
• Roll out GTM strategy across teams and provide enablement assets.

Connaissances

Product Marketing

GTM strategy

Sales strategy

Consulting leadership

Formation

Master’s degree in Business, Sales, Marketing

Description du poste

At least 8 years
Between €69k and €80k gross fixed per year, depending on experience
Location: Nantes
Master’s degree in Business, Sales, Marketing or equivalent is required
Lucca is getting global! For this role, the required level of English is C1 (listening, reading and speaking)

You will join the Market Strategy team within Marketing, at the core of Lucca’s growth engine. The team builds and scales GTM strategies by segment, helping align Product, Sales, Marketing, Channel, and Customer Success around shared priorities.

At Lucca, our market is structured into distinct business segments, each corresponding to a specific type of customer.

As a Segment Lead, your mission is to reach market leadership within your segment.

To achieve this, you will:

• Build a deep understanding of your market, customers, and competition
• Define a clear strategic vision and winning position for your segment
• Drive a data-informed prioritization and resource allocation

This is a highly strategic role requiring strong transversal influence. It sits at the intersection of Business and Product, combining strategic thinking with operational impact. You will work closely with Product, Sales, Marketing, and Customer Success teams, and collaborate with other segment leaders to build shared knowledge and scale best practices.

Market Intelligence

Act as the in-house strategic expert on your segment.

• Analyze customer needs, competitors, and market dynamics
• Build actionable market intelligence to support GTM teams
• Identify opportunities and risks
• Define ICPs, buyer personas, and target market
• Translate product capabilities into differentiated value propositions and messaging
• Define pricing strategies and distribution channels

GTM Strategy Definition

Build a data-driven strategy to accelerate growth.

• Conduct data analysis and field investigations to identify growth drivers
• Deliver strategic recommendations to leadership (e.g., QBRs)
• Influence product roadmap through market insights

GTM Strategy Execution & Enablement

Ensure strategy turns into impact on the ground.

• Roll out GTM strategy and drive execution across teams
• Equip teams with effective assets (sales decks, battle cards, training)
• Monitor performance and refine GTM plays based on results

What success looks like in this role

• A clear and differentiated segment strategy and positioning
• Measurable improvement in win rate, conversion, and sales efficiency
• Strong alignment across Product, Sales, Marketing, Channel, and Customer Success
• A structured and data-driven approach to GTM decision-making
• Increased segment growth and market leadership over time

You might be a great fit if you:

• Have 8+ years of experience in Product Marketing, GTM, Sales Strategy or Consulting leadership roles
• Demonstrate a strong ability to influence cross-functionally, with proven experience working with senior stakeholders
• Are comfortable manipulating and analyzing data to build a 360° view of your market and business
• Combine strong business acumen with the ability to go deep into product topics
• Are able to articulate clear strategies and storytelling in spite of complexity / uncertainty
• Are customer-obsessed and driven by insights to inform decisions
• Are hands‑on and close to the field, willing to engage directly with customers, sales teams, and day‑to‑day execution
• Knowledge of HCM market is a plus

Recruitment at Lucca: how it works

• Step 1: Phone interview with Capucine in charge of recruitment (30 min)
• Step 2: Interview with Thuy-Mi, your future manager (60 min)
• Step 3: Practical business case (asynchronous)
• Step 4: Skills assessment and meeting with your future stakeholders (45 min)
• Step 5: Final Talk – presentation on a subject of your choice in front of a panel of Luccasians (45 min)