Remote Marketing & Content Lead - B2B SaaS Growth & Equity

Station F; Paris; Hybrid; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Competitive base salary

Equity package

Performance bonus structure

Comprehensive benefits package

Job summary

Guideflow, based in Paris, is seeking a Marketing and Content Manager to build and own our marketing strategy with a focus on content creation and management. You’ll have creative freedom from editorial planning to distribution and storytelling, shaping how thousands of companies discover our product.

You will start by crafting the editorial calendar, writing thought leadership pieces, and planning multichannel content distribution.

Responsibilities

• Develop and execute a comprehensive content strategy including LinkedIn posts, blog posts, customer stories and case studies
• Create and manage an editorial calendar that aligns with marketing objectives
• Drive brand voice and storytelling across all marketing channels
• Produce high-quality written and visual content that resonates with target audience
• Manage blog and social media presence with consistent messaging and engagement
• Develop and execute SEO-optimized content to increase organic visibility
• Plan and create content for industry tradeshows and events
• Collaborate with Growth team to create sales enablement materials
• Monitor and analyze content performance metrics to optimize strategy
• Manage relationships with freelance writers and content creators

Job description

Guideflow, based in Paris, is seeking a Marketing and Content Manager to build and own our marketing strategy with a focus on content creation and management. You’ll have creative freedom from editorial planning to distribution and storytelling, shaping how thousands of companies discover our product.

You will start by crafting the editorial calendar, writing thought leadership pieces, and planning multichannel content distribution.