Founding Marketing Manager

Guideflow; Paris; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

50% transport reimbursement

Health insurance with Alan & team

Job summary

Guideflow, a SaaS company enabling interactive demos and step-by-step guides, seeks a Founding Marketing Manager to join our Paris office on-site. You will own the marketing scope from strategy to execution and work directly with the founders.

You will lead paid acquisition, influencer partnerships, website optimization and analytics, while aligning with sales to drive revenue. Fluent English and French are required in our fast-paced startup.

Qualifications

• 3-5 years of experience in B2B marketing in SaaS.
• Hands-on expertise in paid acquisition (Google Ads / SEA, LinkedIn Ads) with proven results and budget ownership.
• Experience running influencer or creator partnerships is a strong plus.
• Solid knowledge of website management, landing pages, CRO and SEO fundamentals.
• Data-driven: comfortable with Google Analytics, attribution and marketing automation / CRM tools.
• Strategic thinker who can also execute: you’re happy to build the plan and run the campaigns yourself.
• Excellent written and verbal communication skills.
• Fluent in English and French.
• Autonomous, curious and results-driven, comfortable in a fast-paced startup.
• Able to work on-site in our Paris office.

Responsibilities

• Own the full marketing scope from strategy to execution.
• Build, run and optimize paid campaigns and manage budgets.
• Define influencer/creator strategy and manage partners.
• Own website, landing pages, CRO and SEO for growth.
• Set up tracking, monitor KPIs and report to founders.
• Align with sales to improve lead quality and drive revenue.
• Experiment with new channels and formats to find scalable wins.
• Lead and collaborate with freelancers and agencies to shape the future team.

Skills

Paid acquisition

Google Ads/SEA

LinkedIn Ads

Influencer partnerships

Website management

CRO

Analytics

CRM tools

Team leadership

English & French

Tools

Google Analytics

CRM tools

Job description

Founding Marketing Manager - Paris (On-site)

Guideflow is a SaaS company that helps teams create interactive demos and step-by-step guides in seconds. Our platform lets sales, marketing and customer success teams capture, customize, share and analyze “guideflows” that showcase their product, onboard users and convert more prospects.

We’re one of the fastest-growing team that values speed, experimentation and data-driven decisions. Trusted and used by Docusign, Doctolib, Quonto, Gorgias, Amplitude…

Joining us means working close to the founders, owning a full marketing scope from day one and shaping how Guideflow grows.

As Marketing Manager, you own the channels that bring qualified demand to Guideflow, from strategy to execution. You will:

• Paid acquisition & SEA: build, run and optimize Google Ads, LinkedIn Ads, Meta campaigns, manage the budget and drive pipeline at a healthy CAC
• Influence & partnerships: define our influencer and creator strategy, identify and manage partners, and turn their audiences into demos and signups
• Website: own the website and its performance (messaging, landing pages, conversion rate optimization, A/B tests) and work with SEO to grow organic traffic
• Analytics & reporting: set up tracking, monitor KPIs (traffic, leads, CAC, pipeline) and report clearly to the founders
• Sales alignment: work with the sales team on lead quality, messaging and feedback loops so marketing drives real revenue
• Experimentation: test new channels, formats and ideas quickly, and double down on what works
• Team & vendors: manage freelancers and agencies, and help define the future marketing team

• [3-5] years of experience in B2B marketing in SaaS
• Hands-on expertise in paid acquisition (Google Ads / SEA, LinkedIn Ads) with proven results and budget ownership
• Experience running influencer or creator partnerships is a strong plus
• Solid knowledge of website management, landing pages, CRO and SEO fundamentals
• Data-driven: comfortable with Google Analytics, attribution and marketing automation / CRM tools
• Strategic thinker who can also execute: you’re happy to build the plan and run the campaigns yourself
• Excellent written and verbal communication skills
• Fluent in English and French
• Autonomous, curious and results-driven, comfortable in a fast-paced startup
• Able to work on-site in our Paris office

• Perks: 50% transport reimbursement, health insurance with Alan & team events

A collaborative, no-ego team working with modern AI-powered tools