MARKETING & CONTENT MANAGER

Station F; Paris; Hybrid; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Competitive base salary

Equity package

Performance bonus structure

Comprehensive benefits package

Job summary

Guideflow, based in Paris, is seeking a Marketing and Content Manager to build and own our marketing strategy with a focus on content creation and management. You’ll have creative freedom from editorial planning to distribution and storytelling, shaping how thousands of companies discover our product.

You will start by crafting the editorial calendar, writing thought leadership pieces, and planning multichannel content distribution.

Responsibilities

• Develop and execute a comprehensive content strategy including LinkedIn posts, blog posts, customer stories and case studies
• Create and manage an editorial calendar that aligns with marketing objectives
• Drive brand voice and storytelling across all marketing channels
• Produce high-quality written and visual content that resonates with target audience
• Manage blog and social media presence with consistent messaging and engagement
• Develop and execute SEO-optimized content to increase organic visibility
• Plan and create content for industry tradeshows and events
• Collaborate with Growth team to create sales enablement materials
• Monitor and analyze content performance metrics to optimize strategy
• Manage relationships with freelance writers and content creators

Job description

About

Guideflow is a SaaS platform to create interactive demos & guides in seconds. Used by sales teams to speed up their sales cycle by sharing personalized interactive demos in outreach campaigns. Used by marketing teams to boost conversions by embedding product demos into your website. Enhance satisfaction by embedding product demos into your help center. Onboard anyone from your team on any process, feature, or flow with interactive guides. +3,000 companies of all sizes are using Guideflow, from startups to Fortune 500, including DocuSign, Amplitude, Doctolib, and Gorgias. We are a team of 15 people, including experienced go-to-market experts, senior developers, and product guys committed to building the most user-friendly and advanced interactive demo platform on the market. Our main office is based in Paris, with a part of our team members located worldwide. We like to celebrate our collective achievements by organizing bi-annual off-site in cool places. We are a fast-growing startup, that just raised a seed round with A-level investors and we are now looking to skyrocket Guideflow’s growth and help millions of users interact on the web in a better way. To help us on this mission, we are looking for ambitious, creative, and entrepreneurial-minded individuals. If you embody this spirit, passion, and drive, then we want you on our team!

Role

Job Description

We're looking for a Marketing and Content Manager ready to build and own our marketing strategy with a special focus on content creation and management. You'll be one of our first marketing hires, which means direct impact and complete creative freedom - from editorial planning to content distribution to brand storytelling. Every piece of content you create and every campaign you launch will directly shape how thousands of companies discover and understand our product. Want to know what your first month could look like? You might start by crafting our editorial calendar in the morning, write a thought leadership piece by lunch, and end your day planning our content distribution strategy across multiple channels. The next week will probably look completely different as you test and learn what works best. Interested?

Your Responsibilities

• Develop and execute a comprehensive content strategy including LinkedIn posts, blog posts, customer stories and case studies
• Create and manage an editorial calendar that aligns with our marketing objectives
• Drive our brand voice and storytelling across all marketing channels
• Produce high-quality written and visual content that resonates with our target audience
• Manage our blog and social media presence, ensuring consistent messaging and engagement
• Develop and execute SEO-optimized content to increase our organic visibility
• Plan and create content for industry tradeshows and events
• Collaborate with the Growth team to create sales enablement materials
• Monitor and analyze content performance metrics to optimize our strategy
• Manage relationships with freelance writers and content creators

Preferred

• Based in Paris (FR), San Francisco (USA), or ability to work remote
• Immediate availability to start
• Experience with our tech stack: Attio (CRM), email marketing tools, LinkedIn Campaign Manager, GA, Zapier, Notion, and similar marketing automation platforms
• Experience working in a hyper-growth startup environment

Why Guideflow?

• A unique chance to influence the direction and success of a promising startup at an early stage
• Work alongside experienced entrepreneurs in a fast-moving environment that promises continuous learning and growth
• Fast-moving environment - you will never stop learning and growing
• Represent Guideflow at SaaS and business events worldwide
• Competitive salary package
• A dynamic culture that fosters innovation and growth

Preferred Experience

• Minimum 2 years of experience in B2B SaaS marketing with a strong focus on content creation
• High writing and editing skills in English
• Proven track record in developing and executing content strategies
• Strong understanding of SEO and content optimization
• Experience in managing editorial calendars and content workflows
• Ability to translate complex technical concepts into compelling content

Hiring Process

• Pre-qualification call (20 minutes) to discuss your experience and fit
• Marketing strategy presentation (1 hour) to showcase your thinking and approach
• Discussion on goals (30 minutes) to align expectations and objectives
• Team fit call with co-founders (15 minutes) to ensure cultural alignment
• Offer and welcome to the team!

Package

• Competitive base salary
• Significant equity package
• Performance bonus structure
• Comprehensive benefits package

Additional Information

• Contract Type: Full-Time
• Location: Paris
• Occasional remote authorized
• Salary: between 45000€ and 60000€ / year