B2B Content Marketing Lead — SEO & Growth (Hybrid)

Scaleway; Paris; Hybrid; EUR 50,000 - 75,000; Full time

Benefits offered by this job

Hybrid work up to 3 days a week

Well-being commitments

International environment

Career & Mobility

Job summary

Scaleway is seeking a skilled content leader to join our Marketing & Communications team in Paris. You will own content development for priority verticals, crafting original, SEO-optimized material and campaign assets that drive enterprise growth.

You will collaborate with Field Marketing, Lifecycle, Social, SEO and Sales to ensure content is activated across channels and meets KPIs, while maintaining Scaleway’s editorial standards and tone of voice.

Qualifications

• Excellent writing and editing skills with experience producing high-quality B2B content.
• Strong knowledge of SEO and content strategy.
• Understanding of B2B demand generation and customer journey.
• Understanding of content distribution and repurposing across channels.
• Comfortable working with content and acquisition KPIs to measure performance.
• Able to quickly translate complex topics into compelling content.
• Experience in B2B technology, cloud or AI is a strong plus.
• Fluent in English and French.

Responsibilities

• Lead content development for priority verticals, building understanding of audiences and topics to support enterprise growth.
• Research and create high-quality content including white papers, reports, customer stories, articles, landing pages and assets.
• Work with Field Marketing to identify content needs and build full-funnel content journeys.
• Develop SEO-driven content based on search behavior and market trends, and optimize existing content for visibility and traffic.
• Build a systematic approach to content repurposing and distribution.
• Collaborate with Senior Content Editor to translate editorial priorities into content for target audiences.
• Interview customers, internal experts and external specialists to bring insights into content.
• Collaborate with Field Marketing, Lifecycle, Social, SEO and Sales to activate content across channels.
• Own content acquisition and performance KPIs; manage projects end-to-end.

Skills

Writing & editing

SEO knowledge

B2B demand gen

Content distribution

KPIs

Technical comprehension

B2B tech/AI

Bilingual EN/FR

Job description

Scaleway is seeking a skilled content leader to join our Marketing & Communications team in Paris. You will own content development for priority verticals, crafting original, SEO-optimized material and campaign assets that drive enterprise growth.

You will collaborate with Field Marketing, Lifecycle, Social, SEO and Sales to ensure content is activated across channels and meets KPIs, while maintaining Scaleway’s editorial standards and tone of voice.