B2B Content & Growth Marketing Lead (Paris)

United States Digital Space LLC; Paris; Sur place; EUR 42 000 - 64 000; Plein temps

Avantages offerts par ce poste

Office in Paris

Résumé du poste

Dedale in Paris seeks a Content & Lead Generation Specialist to own the content-to-pipeline engine across platform, LinkedIn, newsletters, gated reports and email sequences. You will design, produce, distribute and optimize content that converts intelligence into qualified leads, and drive multi-channel growth end-to-end.

You'll manage editorial streams, SEO initiatives, events support, and performance insights, collaborating with Sales, Product and leadership, with full ownership and autonomy

Qualifications

• 1–2 years of relevant experience in content/marketing.
• Proven track record owning a B2B content stream end-to-end.
• Strong written and verbal English.
• Proactive, organized, and autonomous.
• Collaborates across Sales, CS, and Product.

Responsabilités

• Lead generation engine & social media: Manage production calendar and pipeline for gated reports (2/month) and lead capture mechanics.
• Drive Dedale's LinkedIn presence (12 posts/month), writing, scheduling, and optimizing for engagement/CTR.
• Write, segment, and monitor the monthly newsletter sent to our leads list.
• Design email sequences and nurture flows (segment logic, copy, deliverability).
• Execute and monitor LinkedIn Ad campaigns based on strategy briefs.
• Editorial & Platform content ownership: Own Tech Leaders interview series—outreach, production, publishing, and follow-up.
• Build and manage the Super Experts stream: routing, editing, and publishing expert profiles.
• Support new strategic streams, including Talent Intelligence, Ask Dedale launch content, and US storytelling.
• Maintain employer branding initiatives and surface team culture.
• SEO, GEO & Website Optimization: Own organic search performance; conduct SEO/GEO audit and content clustering.
• Optimize on-page content, structured data, and visibility in AI-generated answers.
• Drive lead capture optimization on the website (CTAs, landing pages, gated demos in Webflow).
• Event Support & Intelligence Capitalization: Manage pre-event briefs, post-event debriefs, and publish intelligence pages on the platform.
• Support event logistics, promotion, and post-event content distribution.
• Performance Tracking & Strategic Insights: Track campaign performance and extract actionable insights to refine strategy.

Connaissances

Content marketing

SEO fundamentals

Email marketing

B2B content ownership

English writing

Outils

Brevo

Webflow

LinkedIn Ads Manager

GA4 / PostHog

Description du poste

Dedale in Paris seeks a Content & Lead Generation Specialist to own the content-to-pipeline engine across platform, LinkedIn, newsletters, gated reports and email sequences. You will design, produce, distribute and optimize content that converts intelligence into qualified leads, and drive multi-channel growth end-to-end.

You'll manage editorial streams, SEO initiatives, events support, and performance insights, collaborating with Sales, Product and leadership, with full ownership and autonomy