Hybrid Paris: Marketing Lead for Europe

Approach People Recruitment; Paris; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Competitive compensation

Job summary

Approach People Recruitment is seeking a senior European marketing lead based in Paris to own Europe’s go-to-market, starting with France, collaborating with US teams and the local sales group to scale the region.

You will build a team as the market grows and lead paid, ASO/organic, content, lifecycle, and analytics, shaping messaging to feel native to Europe while aligning with product and leadership.

Qualifications

• 8+ years in marketing for digital or consumer products.
• Experience with partner/channel and direct consumer acquisition.
• Track record of launching from scratch with measurable growth.
• Hands-on with paid, ASO/organic, content, CRM/lifecycle, analytics.
• Fluent in French and English; comfortable with US overlap.

Responsibilities

• Define and own the European marketing strategy and acquisition targets, starting with France.
• Grow the professional referral channel through content, events, partnerships and referral programmes.
• Drive B2C acquisition: paid, App Store/organic, partnerships, content and lifecycle.
• Localise messaging so it feels native, not translated, and brief the US teams on what Europe needs
• Be the voice of Europe with product and leadership, and hire the team as the market scales

Skills

Paid advertising

ASO/Organic growth

Content marketing

CRM/Lifecycle

Analytics

Partner/Channel marketing

Direct-to-consumer

Bilingual English/French

Team building

Job description

Approach People Recruitment is seeking a senior European marketing lead based in Paris to own Europe’s go-to-market, starting with France, collaborating with US teams and the local sales group to scale the region.

You will build a team as the market grows and lead paid, ASO/organic, content, lifecycle, and analytics, shaping messaging to feel native to Europe while aligning with product and leadership.