Growth Lead, Demand Gen & Pipeline Strategy

Reelevant; Paris; On-site; EUR 90,000 - 120,000; Full time

Job summary

Reelevant in Paris is seeking a senior Demand Gen lead to own the France pipeline and help launch the US market. You will drive events, outbound programs, and content-driven campaigns, collaborating with the CEO and VP Sales to align demand-generation and revenue goals.

You will build and optimize ICPs, sequences, and assets; manage HubSpot workflows and reporting; and partner with Brand and Sales to improve ROI in a fast-growing SaaS environment.

Qualifications

• 5–8 years in B2B SaaS demand generation / growth with ownership of pipeline.
• Track record generating pipeline in low-inbound, sales-led environments.
• Experience with ABM / outbound enablement: target lists, sequences, and sales–marketing alignment.
• Hands-on HubSpot (workflows, reporting); comfortable with Salesforce as SOR.

Responsibilities

• Turn events into pipeline: pre-event target accounts, on-site lead capture, post-event follow-up and ROI measurement.
• Level up outbound: build ICP lists, sequences, and messaging angles; provide assets; collaborate with sales.
• Reporting & funnel hygiene: campaign tracking, attribution, funnel metrics in HubSpot; flag data issues.
• Strategy & experimentation: own demand-gen plan and pipeline targets; test webinars, partnerships, niches, and paid channels.
• Narrative and content integration: maintain consistent messaging across outbound, events, and sales content; collaborate with CEO and PMM on content-first campaigns.
• Support the US launch: adapt plays for the US while prioritizing France pipeline; scale as needed.

Skills

Demand generation

ABM / outbound enablement

HubSpot

Salesforce

Bilingual French/English

Content marketing

Event marketing

Tools

HubSpot

Salesforce

Job description

Reelevant in Paris is seeking a senior Demand Gen lead to own the France pipeline and help launch the US market. You will drive events, outbound programs, and content-driven campaigns, collaborating with the CEO and VP Sales to align demand-generation and revenue goals.

You will build and optimize ICPs, sequences, and assets; manage HubSpot workflows and reporting; and partner with Brand and Sales to improve ROI in a fast-growing SaaS environment.