Marketing Lead, Europe – Family Tech (B2B2C & B2C)

Approach People Recruitment; Paris; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Competitive compensation

Job summary

Approach People Recruitment is seeking a senior European marketing lead based in Paris to own Europe’s go-to-market, starting with France, collaborating with US teams and the local sales group to scale the region.

You will build a team as the market grows and lead paid, ASO/organic, content, lifecycle, and analytics, shaping messaging to feel native to Europe while aligning with product and leadership.

Qualifications

• 8+ years in marketing for digital or consumer products.
• Experience with partner/channel and direct consumer acquisition.
• Track record of launching from scratch with measurable growth.
• Hands-on with paid, ASO/organic, content, CRM/lifecycle, analytics.
• Fluent in French and English; comfortable with US overlap.

Responsibilities

• Define and own the European marketing strategy and acquisition targets, starting with France.
• Grow the professional referral channel through content, events, partnerships and referral programmes.
• Drive B2C acquisition: paid, App Store/organic, partnerships, content and lifecycle.
• Localise messaging so it feels native, not translated, and brief the US teams on what Europe needs
• Be the voice of Europe with product and leadership, and hire the team as the market scales

Skills

Paid advertising

ASO/Organic growth

Content marketing

CRM/Lifecycle

Analytics

Partner/Channel marketing

Direct-to-consumer

Bilingual English/French

Team building

Job description

Ready to build a market, not just run a campaign? Approach People is hiring for a fast-growing US family-tech scale-up. Its co-parenting platform is used by millions of families and recommended by courts and family-law professionals. The product is already live in France with strong early traction, and this is the first dedicated marketing role for Europe.

The role

Based in Paris (flexible/hybrid), you'll own the go-to-market for Europe, starting with France. You'll work hand in hand with the local sales team and the US growth, lifecycle, content and product teams, and build your own team as the region grows.

What you’ll do

• Define and own the European marketing strategy and acquisition targets, starting with France
• Grow the professional referral channel (family lawyers, mediators, notaires) through content, events, partnerships and referral programmes
• Drive B2C acquisition: paid, App Store/organic, partnerships, content and lifecycle
• Localise messaging so it feels native, not translated, and brief the US teams on what Europe needs
• Be the voice of Europe with product and leadership, and hire the team as the market scales

About you

• 8+ years in marketing for digital or consumer products, with both partner/channel and direct consumer acquisition experience
• A track record of launching something from scratch and growing it, with numbers to show
• Hands-on with the core toolkit: paid, ASO/organic, content, CRM/lifecycle, analytics
• Deep understanding of French family culture and the legal ecosystem; legaltech, parenting or subscription experience is a big plus
• Fluent in French and English, comfortable with some overlap with US time zones

Why join

• A mission-driven product that genuinely helps families
• A greenfield role with real ownership and the chance to build a team
• Strong benefits, a flexible working model and a warm, low-ego culture

Approach People is partnering with our client on this search - all applications are handled in strict confidence.