Global Demand Gen Campaign Lead

Scality; Paris; On-site; EUR 90,000 - 130,000; Full time

Job summary

Scality is seeking an experienced Demand Generation Campaign Manager to own our global campaign program. You will plan, launch, and optimize campaigns across enterprise and mid-market segments in the Americas, EMEA, and Asia Pacific, turning pipeline targets into measurable leads and opportunities.

In this hands-on role, you will collaborate with the Head of Growth, marketing operations, and regional teams to design multi-channel programs (paid social, paid search, webinars, events) and to

Qualifications

• Ten years or more of experience in lead generation, demand generation, or digital marketing.
• International experience across several regions, including the US.
• Experience in B2B enterprise software, storage, data infrastructure markets.
• Track record of campaigns that produced measurable pipeline.
• Hands-on experience with paid social and paid search, webinars and events.
• Strong command of HubSpot and Salesforce and of campaign analytics.
• Ability to plan from pipeline targets while remaining hands-on in execution.
• Creativity to generate demand where buyers rely on AI over traditional channels.

Responsibilities

• Own the global campaign plan and calendar across paid social, paid search, email, webinars, content syndication, and account-based marketing.
• Take each campaign from brief to launch: audience targeting, offer, messaging, landing pages, forms, promotion, lead routing, and reporting.
• Run campaigns for webinars, trade shows, field events, and partner programs from promotion to follow-up.
• Manage the thought leadership and customer webinar program from topic to registration and follow-up.
• Collaborate with the Head of Growth on paid media strategy, spend allocation, and experimentation.
• Build campaigns with marketing operations in HubSpot and Salesforce and own attribution in Salesforce.
• Provide weekly and monthly lead generation reporting to marketing and leadership.
• Align with sales and SDR teams across regions on lead handoff and pipeline acceleration.
• Manage budgets and agencies, prioritizing spend for pipeline impact.
• Run experiments across audiences, offers, and channels to improve conversion and lower CAC.

Skills

Lead generation

Demand generation

Digital marketing

Integrated campaigns

Campaign analytics

International experience

B2B enterprise software

Paid media strategies

Campaign management

Tools

HubSpot

Salesforce

LinkedIn Ads

Google Ads

Job description

Scality is seeking an experienced Demand Generation Campaign Manager to own our global campaign program. You will plan, launch, and optimize campaigns across enterprise and mid-market segments in the Americas, EMEA, and Asia Pacific, turning pipeline targets into measurable leads and opportunities.

In this hands-on role, you will collaborate with the Head of Growth, marketing operations, and regional teams to design multi-channel programs (paid social, paid search, webinars, events) and to