Senior Demande Generation Manager

Scality; Paris; On-site; EUR 90,000 - 130,000; Full time

Job summary

Scality is seeking an experienced Demand Generation Campaign Manager to own our global campaign program. You will plan, launch, and optimize campaigns across enterprise and mid-market segments in the Americas, EMEA, and Asia Pacific, turning pipeline targets into measurable leads and opportunities.

In this hands-on role, you will collaborate with the Head of Growth, marketing operations, and regional teams to design multi-channel programs (paid social, paid search, webinars, events) and to

Qualifications

• Ten years or more of experience in lead generation, demand generation, or digital marketing.
• International experience across several regions, including the US.
• Experience in B2B enterprise software, storage, data infrastructure markets.
• Track record of campaigns that produced measurable pipeline.
• Hands-on experience with paid social and paid search, webinars and events.
• Strong command of HubSpot and Salesforce and of campaign analytics.
• Ability to plan from pipeline targets while remaining hands-on in execution.
• Creativity to generate demand where buyers rely on AI over traditional channels.

Responsibilities

• Own the global campaign plan and calendar across paid social, paid search, email, webinars, content syndication, and account-based marketing.
• Take each campaign from brief to launch: audience targeting, offer, messaging, landing pages, forms, promotion, lead routing, and reporting.
• Run campaigns for webinars, trade shows, field events, and partner programs from promotion to follow-up.
• Manage the thought leadership and customer webinar program from topic to registration and follow-up.
• Collaborate with the Head of Growth on paid media strategy, spend allocation, and experimentation.
• Build campaigns with marketing operations in HubSpot and Salesforce and own attribution in Salesforce.
• Provide weekly and monthly lead generation reporting to marketing and leadership.
• Align with sales and SDR teams across regions on lead handoff and pipeline acceleration.
• Manage budgets and agencies, prioritizing spend for pipeline impact.
• Run experiments across audiences, offers, and channels to improve conversion and lower CAC.

Skills

Lead generation

Demand generation

Digital marketing

Integrated campaigns

Campaign analytics

International experience

B2B enterprise software

Paid media strategies

Campaign management

Tools

HubSpot

Salesforce

LinkedIn Ads

Google Ads

Job description

About Scality

Scality builds data infrastructure software for enterprise AI, cyber resilience, and sovereign control at multi-petabyte to exabyte scale. Its AI Data Infrastructure platform reduces operational burden through AI-powered autonomous operations while aligning the right storage media, performance, and protection to each workload through human-approved lifecycle policies.

Built on CORE5 cyber resilience and open-code principles, Scality software delivers extreme performance, operational simplicity, and sustainable economics.

The world's most demanding enterprises and government organizations depend on Scality to power AI initiatives, defend critical data, and build infrastructure that lasts for decades. Recognized as a leader by Gartner, Scality is where AI remembers, learns, and thinks. F
ollow us on LinkedIn. Visit www.scality.com and our blog.

About the role

Scality is looking for an experienced Demand Generation Campaign Manager to own our global campaign program. You plan, launch, and optimize the campaigns that generate qualified leads and opportunities across our enterprise and mid-market go to market in the Americas, EMEA, and Asia Pacific.

This is a hands-on role for a marketer who thinks strategically. You take a pipeline target, decide how to reach it, and run the campaigns that get there. You hold yourself to the numbers: leads and opportunities generated, conversion by stage, cost per lead and per opportunity, and channel efficiency. Most of the work is digital. You also run the campaigns around our webinars, trade shows, and partner programs, from promotion to lead follow up.

The main challenge is generating demand in a market that is changing fast. Buyers increasingly get their information from AI tools rather than the channels marketers have relied on, and gated content and volume downloads are losing their effect. This role needs the creativity to build demand where the old playbooks no longer work.

You own the campaign function in an international marketing team. You work closely with the Head of Growth, who runs paid media, SEO, and web, and with marketing operations and nurture. You work with the AMER field marketing manager and the EMEA regional marketing team on campaigns for their events and partner programs, and with product marketing on messaging and assets. You also work with sales, SDR, and partner teams in every region.

What you will be doing

• Own the global campaign plan and calendar, translating pipeline targets into integrated campaigns across paid social, paid search, email, webinars, content syndication, and account-based marketing
• Take each campaign from brief to launch: audience and targeting, offer, messaging with product marketing, landing pages and forms, promotion, lead routing, and reporting
• Run campaigns for webinars, trade shows, field events, and partner programs, from promotion before the event to lead follow up
• Run the thought leadership and customer webinar program, from topic and speakers to registration, delivery, and follow up
• Work with the Head of Growth on paid media strategy, spend allocation, and experimentation across LinkedIn, Google and new channels
• Build campaigns with marketing operations in HubSpot and Salesforce, and own campaign structure, naming, and attribution in Salesforce
• Own weekly and monthly lead generation reporting to marketing and executive leadership: leads and opportunities against goal, conversion by stage, cost per lead and per opportunity, and spend by channel and region
• Align with sales and SDR teams across regions on lead handoff, follow up, and pipeline acceleration
• Manage campaign budgets and agencies, and prioritize spend against pipeline impact
• Run experiments across audiences, offers, and channels to improve conversion and lower acquisition cost

What you bring to the table

• Ten years or more of experience in lead generation, demand generation, or digital marketing, running integrated campaigns end to end
• International experience: you have run campaigns across several regions, ideally including the US, and understand how buyers and channels differ by market
• Experience in B2B enterprise software, ideally in storage, data management, backup, or adjacent data infrastructure markets
• A track record of campaigns that produced measurable pipeline, with the numbers to back it up
• Hands-on experience with paid social and paid search, and with webinar and event campaigns
• Strong command of HubSpot and Salesforce and of campaign analytics
• The ability to shape a plan from a pipeline target while staying hands on in execution
• The creativity to generate demand where buyers rely on AI over traditional channels and gated content no longer carries the funnel
• Native or near-native English, written and