Senior Demande Generation Manager

Lever, Inc.; Paris; Hybride; EUR 65 000 - 95 000; Plein temps

Avantages offerts par ce poste

Sports & wellness programs

Team events across locations

Professional development

Résumé du poste

Scality is seeking an experienced Demand Generation Campaign Manager to own a global campaign program that generates qualified leads and opportunities across enterprise and mid-market segments. You will plan, launch, and optimize campaigns across multiple regions, working with marketing, sales, and partner teams to drive pipeline.

The role emphasizes strategic thinking with hands-on execution, including webinars, trade shows, and digital campaigns, while measuring performance against targets and

Qualifications

• Ten years or more of experience in lead generation, demand generation, or digital marketing.
• International experience across multiple regions (US, EMEA, APAC).
• Experience in B2B enterprise software, storage, data management, or related markets.
• Track record of campaigns that produced measurable pipeline with data to back it up.
• Hands-on with paid social, paid search, webinars, and events.
• Strong campaign analytics using HubSpot and Salesforce.
• Ability to plan from pipeline targets while staying hands-on in execution.
• Native or near-native English for US and international audiences.

Responsabilités

• Own the global campaign plan and calendar, translating targets into integrated campaigns across paid social, search, email, webinars, content syndication, and ABM.
• Lead campaigns from brief to launch: audience, offer, messaging, landing pages, forms, promotion, lead routing, reporting.
• Run webinars, trade shows, field events, and partner programs from promotion to lead follow up.
• Manage thought leadership and customer webinar programs from topic selection to delivery and follow up.
• Collaborate with Growth, marketing ops, nurture, regional teams, product marketing, and sales.

Connaissances

Campaign management

International campaigns

B2B enterprise software

Marketing analytics

HubSpot

Salesforce

Paid media

English proficiency

Outils

HubSpot

Salesforce

Description du poste

About Scality

Scality builds data infrastructure software for enterprise AI, cyber resilience, and sovereign control at multi-petabyte to exabyte scale. Its AI Data Infrastructure platform reduces operational burden through AI-poweredautonomous operations while aligning the right storage media, performance, and protection to each workloadthrough human-approved lifecycle policies.

Built on CORE5 cyber resilience and open-code principles, Scality software delivers extreme performance, operational simplicity, and sustainable economics.

The world's most demanding enterprises and government organizations depend on Scality to power AI initiatives, defend critical data, and build infrastructure that lasts for decades. Recognized as a leader by Gartner, Scality is where AI remembers, learns, and thinks. Follow us on LinkedIn. Visit www.scality.com and ourblog.

About the role

Scality is looking for an experienced Demand Generation Campaign Manager to own our global campaign program. You plan, launch, and optimize the campaigns that generate qualified leads and opportunities across our enterprise and mid-market go to market in the Americas, EMEA, and Asia Pacific.

This is a hands-on role for a marketer who thinks strategically. You take a pipeline target, decide how toreach it, and run the campaigns that get there. You hold yourself to the numbers: leads and opportunitiesgenerated, conversion by stage, cost per lead and per opportunity, and channel efficiency. Most of the workis digital. You also run the campaigns around our webinars, trade shows, and partner programs, frompromotion to lead follow up.

The main challenge is generating demand in a market that is changing fast. Buyers increasingly get theirinformation from AI tools rather than the channels marketers have relied on, and gated content and volumedownloads are losing their effect. This role needs the creativity to build demand where the old playbooks nolonger work.

You own the campaign function in an international marketing team. You work closely with the Head ofGrowth, who runs paid media, SEO, and web, and with marketing operations and nurture. You work with theAMER field marketing manager and the EMEA regional marketing team on campaigns for their events andpartner programs, and with product marketing on messaging and assets. You also work with sales, SDR,and partner teams in every region.

What you will be doing

• Own the global campaign plan and calendar, translating pipeline targets into integrated campaignsacross paid social, paid search, email, webinars, content syndication, and account-based marketing
• Take each campaign from brief to launch: audience and targeting, offer, messaging with product marketing, landing pages and forms, promotion, lead routing, and reporting
• Run campaigns for webinars, trade shows, field events, and partner programs, from promotion beforethe event to lead follow up after
• Run the thought leadership and customer webinar program, from topic and speakers to registration,delivery, and follow up
• Work with the Head of Growth on paid media strategy, spend allocation, and experimentation acrossLinkedIn, Google, and new channels
• Build campaigns with marketing operations in HubSpot and Salesforce, and own campaign structure,naming, and attribution in Salesforce
• Own weekly and monthly lead generation reporting to marketing and executive leadership: leads andopportunities against goal, conversion by stage, cost per lead and per opportunity, and spend bychannel and region
• Align with sales and SDR teams across regions on lead handoff, follow up, and pipeline acceleration
• Manage campaign budgets and agencies, and prioritize spend against pipeline impact
• Run experiments across audiences, offers, and channels to improve conversion and lower acquisition cost

What you bring to the table

• Ten years or more of experience in lead generation, demand generation, or digital marketing, running integrated campaigns end to end
• International experience: you have run campaigns across several regions, ideally including the US, and understand how buyers and channels differ by market
• Experience in B2B enterprise software, ideally in storage, data management, backup, or adjacent data infrastructure markets
• A track record of campaigns that produced measurable pipeline, with the numbers to back it up
• Hands-on experience with paid social and paid search, and with webinar and event campaigns
• Strong command of HubSpot and Salesforce and of campaign analytics
• The ability to shape a plan from a pipeline target while staying hands on in execution
• The creativity to generate demand where buyers rely on AI over traditional channels and gated content no longer carries the funnel
• Native or near-native English, written and spoken. You write campaign copy for US and international audiences
• Comfort working with colleagues across time zones, with regular overlap with the US team in theafternoon

Life at Scality

• We offer careers with an opportunity to bridge international borders, an intensely fun environment withsmart people.
• We encourage promotion and elevation through training and development programs.
• We care for our employees through company supported programs such as sports and wellness programs, social responsibility programs, and generous benefits packages.
• We support team building and get together events across all of our locations around the world.
• Life at Scality is exhilarating. Our internal motto is: work hard, play hard, eat well and amaze the customer!