Senior Influencer Specialist

Cocunat; Barcelona; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A beauty and lifestyle brand located in Barcelona is looking for a Senior Influencer Specialist to enhance their influencer marketing strategies. This role involves developing and executing marketing campaigns, managing relationships with influencers, and ensuring brand consistency. Candidates should have a minimum of 4 years of experience in influencer marketing and strong analytical skills. The company offers flexible working options and a pet-friendly environment.

Servicios

Flexible schedule

Family Medical insurance

Product discounts

Free coffee

Casual office environment

International team

Formación

• 4+ years managing influencer marketing campaigns, ideally in beauty, fashion, or lifestyle sectors.
• Strategic thinker with strong analytical skills and results-driven mindset.
• Excellent communication and negotiation skills.
• High level of English, both written and spoken.
• Strong understanding of affiliate marketing dynamics.
• Hands-on experience with influencer platforms.
• Experience managing collaborations on TikTok.
• Passionate about digital culture and brand storytelling.

Responsabilidades

• Develop and execute influencer and UGC strategies aligned with brand identity.
• Manage influencer campaigns from ideation to post-campaign analysis.
• Define and monitor KPIs for campaign optimization.
• Coordinate product shipments and logistics.
• Participate in recruiting new influencers for brand alignment.

Conocimientos

Influencer marketing

Strategy development

Negotiation

English proficiency

Analytical skills

Campaign management

Herramientas

MyClub

Skypper

Google Sheets

Excel

Descripción del empleo

Introduction

At COCUNAT, we’re looking for someone who lives and breathes the digital world with the same passion we put into reinventing the beauty industry. Someone who understands the power of communities, knows how to turn ideas into real impact, and thrives in the influencer, UGC, and affiliate ecosystem.

This role is key within our Brand Team: you will help amplify our story, connect with new audiences, and transform collaborations into meaningful brand growth. If you’re driven by creativity, innovation, and the opportunity to make your mark in a purpose‑led brand… we’d love to meet you.

Your responsibilities

As a Senior Influencer Specialist, you will play a key role in shaping and executing the influencer, affiliation, and UGC (user‑generated content) strategy to strengthen the brand’s presence and deliver measurable business growth.

Your main responsibilities will include:

Strategy & Brand Vision

• Develop and execute influencer and UGC strategies that reflect the brand’s identity and long‑term positioning.

• Ensure brand consistency across all collaborations, content, and influencer communications.

• Contribute to the strategic vision by aligning influencer and affiliate activities with broader marketing and brand objectives.

Campaign Management & Performance

• Manage influencer campaigns end‑to‑end: from ideation, briefing, and negotiation to execution, tracking, and post‑campaign analysis.

• Define and monitor KPIs — reach, engagement, conversion, ROAS — ensuring continuous optimization by campaign and by quarter.

• Review and approve influencer content to maintain quality and brand alignment.

• Coordinate product shipments and logistics when necessary.

Collaboration & Tools

• Manage and optimise influencer platforms such as MyClub and Skypper, ensuring efficient tracking and reporting.

• Participate in the scouting and recruitment of new influencers aligned with the brand’s audience and tone of voice.

• Work closely with the Affiliate team to identify synergies and maximise campaign ROI.

Negotiation & Partnerships

• Lead negotiations with influencers, agencies, and partners, ensuring strong relationships and impactful collaborations.

• Provide analytical insights and actionable recommendations based on campaign data and market trends.

Your profile

• Minimum 4+ years of experience managing influencer marketing campaigns, ideally within beauty, fashion, or lifestyle sectors.

• Strategic thinker with strong analytical skills and a results‑driven mindset.

• Excellent communication and negotiation skills.

• High level of English, both written and spoken.

• Strong understanding of affiliate marketing dynamics — previous experience is a plus.

• Hands‑on experience with influencer platforms (MyClub, Skypper) and reporting tools (Google Sheets, Excel, or similar).

• Experience managing collaborations and performance on TikTok.

• Passionate about digital culture, trends, storytelling, and building brand love through creators.

Why us?

Benefits ⭐

• In COCUNAT, we want you to be happy. You will have a flexible schedule and the possibility to work from home to find your personal work‑life balance. We really reconcile!!
• You can really make the difference as any good idea can shape the future and the success of the company.
• Excellent Family Medical insurance.
• Product Discounts.
• Free coffee and chocolate!
• Casual & Pet‑friendly office environment. You can bring your pet to the office every day.
• International environment more than 10 nationalities.
• No politics or bureaucracy. Only a great environment for you to achieve your best work :-)
• Office based in Barcelona city center, Sant Gervasi.
• Work in a company that you will be proud of.

Values ❤️

• People First: We believe that prioritising people’s well‑being helps us work better and achieve stronger results.
• Diversity: We foster an inclusive culture where everyone feels genuinely welcome, valued, and empowered to bring their best self forward.
• Dynamism: We’re a young startup with a fast‑paced and agile work environment, so you’ll always be engaged in exciting new challenges.
• Sustainability: We’re always thinking about how we can help the planet — that’s why all ideas are welcome