Senior CRM Growth Lead — Dual-Pod to Lifecycle, Remote

M-KOPA; Madrid; Remote; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Fully remote role (UTC−1 to UTC+3)

Global teams in UK/Europe/Africa

Professional development programmes

Family‑friendly policies

Well‑being support

Job summary

M‑KOPA is hiring a Senior CRM Manager to own two core growth pods in year one, leading multi‑channel campaigns (SMS, WhatsApp, push, in‑app) in CleverTap and driving conversion growth across lifecycle stages. You’ll navigate four phases from Repeat Phones to Lifecycle, reporting to the Lifecycle CRM Lead and collaborating across UK, Europe and Africa.

You’ll bring 5+ years in growth marketing, hands‑on CRM tool fluency, and a track record of owning outcomes.

Qualifications

• 5+ years in growth, performance, or lifecycle marketing with ownership over campaign outcomes
• Hands-on fluency in CRM platforms like CleverTap, Braze, or similar
• Ambition for pod leadership and cross‑pod ownership

Responsibilities

• Own two growth pods in year one and lead multi‑channel campaigns (SMS, WhatsApp, push, in‑app)
• Drive conversion growth and lifecycle improvements across pods
• Collaborate with Growth Lead and Digital Lending leads across phases 1–4
• Build and document playbooks from successful experiments and ensure clean data and tracking

Skills

Growth marketing

CRM platforms

Tools

CleverTap

Braze

Job description

M‑KOPA is hiring a Senior CRM Manager to own two core growth pods in year one, leading multi‑channel campaigns (SMS, WhatsApp, push, in‑app) in CleverTap and driving conversion growth across lifecycle stages. You’ll navigate four phases from Repeat Phones to Lifecycle, reporting to the Lifecycle CRM Lead and collaborating across UK, Europe and Africa.

You’ll bring 5+ years in growth marketing, hands‑on CRM tool fluency, and a track record of owning outcomes.