Senior Lifecycle & Retention Strategist — Remote Growth Leader

Paired; España; Remote; EUR 107,000 - 160,000; Full time

Job summary

Paired is seeking a Lifecycle & Retention Growth Strategist to own customer retention initiatives for ecommerce clients across email, SMS, and subscription programs. You will analyze campaigns, journeys, and data to drive revenue, retention, and lifetime value, while coordinating cross‑functional teams and presenting findings to clients.

Ideal candidates have 5+ years in lifecycle/retention marketing, strong analytics, and hands‑on Klaviyo experience; comfortable working with international teams

Qualifications

• 5+ years in lifecycle/retention marketing or related field.
• Strong understanding of DTC/ecommerce and subscription models.
• Proven data-driven marketing decisions.
• Experience using Klaviyo or similar tools.
• Excellent English communication and client-facing skills.

Responsibilities

• Own lifecycle and retention strategy across email, SMS, subscription, and other customer touchpoints based on business needs.
• Analyze customer, campaign, retention, and revenue data to identify opportunities and determine what should be tested or optimized.
• Develop and execute experiments around offers, messaging, segmentation, customer journeys, subscription conversion, retention, and lifecycle engagement.
• Build and optimize lifecycle programs, including campaigns, automated flows, onboarding, post-purchase, winback, cancellation/save journeys, and other retention initiatives.
• Translate data and customer behavior into clear strategic recommendations and actionable plans.
• Own performance against key business outcomes such as revenue, retention, customer lifetime value, subscription take rate, churn, or lifecycle program performance.
• Work directly with clients, founders, or senior stakeholders to present performance, recommendations, and strategic priorities.
• Lead and coordinate cross‑functional teams including copywriters, designers, project managers, developers, and other marketing specialists.
• Provide clear briefs, direction, feedback, and quality control to ensure execution aligns with strategy and brand requirements.
• Troubleshoot lifecycle marketing, CRM, subscription, or customer journey issues and provide practical solutions.
• Identify opportunities to improve processes, systems, and workflows, including the use of AI and automation where appropriate.
• Monitor account/customer health and proactively identify risks, performance gaps, and opportunities for improvement.
• Help build scalable playbooks, processes, and best practices that improve lifecycle and retention performance across the business.

Skills

Lifecycle Marketing

Retention Marketing

CRM

Growth Marketing

Email Marketing

SMS Marketing

Subscription Growth

Klaviyo

Data-driven

Client-facing

Tools

Klaviyo

Job description

Paired is seeking a Lifecycle & Retention Growth Strategist to own customer retention initiatives for ecommerce clients across email, SMS, and subscription programs. You will analyze campaigns, journeys, and data to drive revenue, retention, and lifetime value, while coordinating cross‑functional teams and presenting findings to clients.

Ideal candidates have 5+ years in lifecycle/retention marketing, strong analytics, and hands‑on Klaviyo experience; comfortable working with international teams