CRM Growth & Lifecycle Leader (Hybrid)

OLX; Bellprat; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Annual bonus 15%

Training budget

Health insurance

Autonomy

Hybrid work

Job summary

OLX in Barcelona is seeking a CRM Marketing Manager to own data-driven customer journeys across email, push, and in-product channels. You will experiment with new ideas, optimize conversion, and collaborate with product and marketing to drive growth across OLX categories.

The role requires 4–6 years of marketing experience with hands-on CRM, lifecycle, and retention work, experience in marketplaces, and strong English communication. This is a hybrid position with two office days per week.

Qualifications

• 4 to 6 years in marketing with hands-on CRM, lifecycle, engagement or retention experience.
• Experience in classifieds, e-commerce or other multi-sided marketplaces.
• Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product.
• Experience with Braze (or equivalent) and working with technology and product teams on implementation projects.
• Data-driven: design tests, read results and explain business impact through analysis.
• Fluent business English to work smoothly with colleagues across several countries.

Responsibilities

• Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category's intake form, so that the category decides what is sent and the centre's standards decide how well it is built.
• Design, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention for each brand in each market.
• Grow the addressable base (consented, reachable contacts) as a category KPI, and pass consent and data-quality gaps to the CRM function head.
• Design, run and read tests (in-channel and incrementality), explain the business impact, and scale proven solutions across the category's markets.
• Set weekly priorities with the category's Strategy, Planning and Operations Lead and report results against the category's outcomes.
• Propose proven motions for the reusable CRM library and shape the requirements for new CRM channels and capabilities with the MarTech team.

Skills

CRM marketing

Lifecycle marketing

Engagement optimization

A/B testing

Data analysis

AI in CRM

English communication

Cross-functional collaboration

Intrapreneurial mindset

Tools

Braze

Job description

OLX in Barcelona is seeking a CRM Marketing Manager to own data-driven customer journeys across email, push, and in-product channels. You will experiment with new ideas, optimize conversion, and collaborate with product and marketing to drive growth across OLX categories.

The role requires 4–6 years of marketing experience with hands-on CRM, lifecycle, and retention work, experience in marketplaces, and strong English communication. This is a hybrid position with two office days per week.