Senior CRM Lifecycle Architect — Multi‑Market AI Flows

Cacheflow; Madrid; Presencial; EUR 93.000 - 105.000; Jornada completa

Descripción de la vacante

Quince, a Madrid-based brand, seeks a Senior Manager, CRM Lifecycle + Journeys to own every triggered flow across email, SMS, push and in-app for UK, Germany and France. You will build the automation engine powering the retention programme from welcome series to win-back flows.

This builder role uses Iterable and the CDP, designs experiments, ships AI agents, and partners with MarTech and Data teams to tune channel sequencing while navigating GDPR/privacy considerations.

Formación

• 6+ years lifecycle/CRM marketing in DTC or ecommerce, including at least 3 years owning automated/triggered flows end to end.
• Hands-on with Iterable (preferred), or comparable ESP (Braze, Klaviyo, SFMC). Must have built flows in the tool, not just briefed them.
• Hands-on with a CDP: Segment, mParticle, Hightouch, Census, or similar. Must understand identity resolution and data hygiene.
• Has built or deployed AI agents or LLM workflows in a marketing context (copy, segmentation, flow logic, QA). If you have not shipped one yet, you can describe the one you would ship in your first 90 days here.
• SQL proficient. Can self-serve in Looker, Lookr, or BigQuery without waiting for an analyst.
• A/B testing rigour. Knows what statistical significance means and where it breaks in lifecycle (sample size, primary metric selection, novelty effects).
• Working knowledge of UK/EU privacy law (GDPR, PECR) and consent management. Understands what changes operationally when fingerprinting is restricted.
• Detail-oriented. Triggered flows live or die on edge cases (locale, currency, time zone, opt-in state, suppression rules).
• Strong cross-functional operator. Will work daily with creative, brand, data science, tech, and US CRM counterparts.

Responsabilidades

• Build, launch, and own every triggered lifecycle flow for UK (July 2026), DE (October 2026), and FR (November 2026): welcome, browse abandon, cart abandon, post-purchase, low stock, back in stock, win-back, replenishment, care instructions.
• Partner with MarTech to Ship AI agents and tooling that take work out of flow build, copy, segmentation, and QA. Target at least one end-to-end CRM agent in production by EoY1 and a 50% reduction in flow concept-to-deployment time within 90 days.
• Partner with the Data team to run the triggered-flow testing roadmap with statistically sound design. Minimum 6 A/B tests per quarter per flow per market.
• Build channel-cost decision logic across email, SMS, push, and in-app per flow per market.
• Recover signal lost from fingerprinting and consent restrictions in UK/EU by pushing app and logged-in routing for non-consenting users.
• Stand up and run the localisation pipeline with freelance copywriters for EN-UK, DE, and FR. Localised flow content live before each market launch.
• Partner with tech team to maintain CDP quality across UK/EU: data model, integrations (Iterable, Attentive, app SDK, site events), data hygiene, latency, and identity-resolution accuracy.

Descripción del empleo

Quince, a Madrid-based brand, seeks a Senior Manager, CRM Lifecycle + Journeys to own every triggered flow across email, SMS, push and in-app for UK, Germany and France. You will build the automation engine powering the retention programme from welcome series to win-back flows.

This builder role uses Iterable and the CDP, designs experiments, ships AI agents, and partners with MarTech and Data teams to tune channel sequencing while navigating GDPR/privacy considerations.