Lifecycle & CRM Lead — Global, Revenue-Focused (Remote)

Replika; Madrid; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Flexible schedule

Direct impact

Fully remote CET hours

Job summary

Replika is seeking a Lifecycle & CRM Specialist to own and scale our messaging programs across channels for a global user base. You’ll design flows from onboarding to renewals, set up campaigns, and measure revenue impact.

You’ll work with Braze or similar platforms, craft copy, segment users, and ensure compliant communications across GDPR regions while delivering meaningful experiences for millions of users. Fully remote CET hours.

Qualifications

• Hands-on lifecycle or CRM experience at a consumer subscription app with revenue results.
• Built flows yourself in a modern messaging platform like Braze, Customer.io, Iterable or Klaviyo.
• Strong with data. You build your own segments and read results without waiting for an analyst.
• You understand compliant communication for a global audience: consent, unsubscribes, GDPR, CAN-SPAM and equivalents.
• You write good copy, or know how to brief and edit it.
• You shape the strategy and do the implementation yourself.
• Excellent written English.

Responsibilities

• Build the core lifecycle flows: onboarding, free-to-paid conversion, intro offers ending, renewals, cancellation saves and win-back.
• Convert free users. Work with product on in-app messages and offers that move people to paid at the right moment.
• Reactivate our base. Plan and run campaigns to lapsed users and our long-dormant email list, cleanly and within consent.
• Segment and personalize with product and subscription data, so each person gets the message that fits where they are.
• Test everything: timing, subject lines, offers, channels. Keep what wins and kill what doesn't.
• Own deliverability, list health and the reporting that ties every flow to revenue.

Skills

Lifecycle marketing

CRM campaigns

Data segmentation

Copywriting

Analytical skills

Global compliance

Tools

Braze

Customer.io

Iterable

Klaviyo

Job description

Replika is seeking a Lifecycle & CRM Specialist to own and scale our messaging programs across channels for a global user base. You’ll design flows from onboarding to renewals, set up campaigns, and measure revenue impact.

You’ll work with Braze or similar platforms, craft copy, segment users, and ensure compliant communications across GDPR regions while delivering meaningful experiences for millions of users. Fully remote CET hours.