Senior CRM Growth Lead — Dual-Pod to Lifecycle, Remote

M-KOPA; Sevilla; On-site; EUR 55,000 - 90,000; Full time

Job summary

M-KOPA is seeking a Senior CRM Manager to own two core growth pods in year one, leading multi‑channel campaigns (SMS, WhatsApp, push, in‑app) in CleverTap and driving conversion growth across lifecycle stages.

You’ll report to the Lifecycle CRM Lead and collaborate across UK, Europe and Africa, bringing 5+ years in growth marketing and hands‑on CRM fluency to own outcomes.

Qualifications

• 5+ years of growth marketing experience.
• Hands-on CRM tool fluency.
• Track record of owning outcomes.

Responsibilities

• Lead two growth pods in year one.
• Own multi-channel campaigns (SMS, WhatsApp, push, in-app).
• Drive lifecycle conversion growth across stages.
• Collaborate with Lifecycle CRM Lead and teams across UK, Europe and Africa.

Skills

Growth marketing

CRM

Multi-channel campaigns

Tools

CleverTap

Job description

M‑KOPA is hiring a Senior CRM Manager to own two core growth pods in year one, leading multi‑channel campaigns (SMS, WhatsApp, push, in‑app) in CleverTap and driving conversion growth across lifecycle stages. You’ll navigate four phases from Repeat Phones to Lifecycle, reporting to the Lifecycle CRM Lead and collaborating across UK, Europe and Africa.

You’ll bring 5+ years in growth marketing, hands‑on CRM tool fluency, and a track record of owning outcomes.