Senior CRM Growth Lead: Conversion & Lifecycle

M-KOPA; Valencia; Remote; EUR 63,000 - 98,000; Full time

Job summary

M-KOLA? Kopa is hiring? M-KOPA seeks a senior growth professional to own multi‑pod campaigns across Repeat Phones, Digital Lending, and Lifecycle.

You will drive activation, reactivation, and conversion, partnering with top performers to scale cash loan growth and customer value. Expect hands‑on CRM work, data‑driven experiments, and playbook creation. Fully remote role with global teams; you will own campaigns end‑to‑end, propagate learnings, and influence lifecycle strategies across two to

Qualifications

• 5+ years in growth, performance, or lifecycle marketing with ownership over campaign results.
• Judgment and ability to own a pod and make calls on where to push.
• Ambition for pod leadership and exposure across two or more pods.
• Hands-on fluency in CRM platforms like CleverTap or Braze.
• Ability to read funnels and cohorts without translation.

Responsibilities

• Take ownership of reactivation and upgrade campaigns in CleverTap.
• Collaborate with Growth Lead to identify opportunities and next steps.
• Move from Repeat Phones to Digital Lending and own it for a defined period.
• In Lifecycle, join the pod full‑time and shape next steps.
• Build and run multi‑channel campaigns (SMS, WhatsApp, push, in‑app).
• Track funnel performance and flag drop‑offs to the pod lead.
• Run structured experiments with hypotheses and document playbooks.
• Maintain clean data quality and campaign tracking for leadership.

Skills

Growth marketing

Lifecycle marketing

Decision making

Campaign optimization

Cross-functional collaboration

Tools

CleverTap

Braze

Looker

Job description

M-KOLA? Kopa is hiring? M-KOPA seeks a senior growth professional to own multi‑pod campaigns across Repeat Phones, Digital Lending, and Lifecycle.

You will drive activation, reactivation, and conversion, partnering with top performers to scale cash loan growth and customer value. Expect hands‑on CRM work, data‑driven experiments, and playbook creation. Fully remote role with global teams; you will own campaigns end‑to‑end, propagate learnings, and influence lifecycle strategies across two to