Senior CRM Campaigns Lead — Remote (4 days/wk)

Avis Budget Group; Barcelona; Hybrid; EUR 35,000 - 40,000; Full time

Benefits offered by this job

Permanent contract

Remote work up to 4 days a week

Job summary

Avis Budget Group International in Barcelona is seeking a CRM Senior Specialist to join our EMEA Marketing CRM team. You will deliver BAU and promotional email campaigns across 15+ markets and languages, from planning to deployment, ensuring high QA standards.

You’ll own audience segmentation, leverage Salesforce Marketing Cloud (AMPscript, Dynamic Content) and collaborate with Brand, Legal and Compliance. Remote work up to 4 days a week, with a permanent contract and a salary of 35,000–40,000

Qualifications

• Approximately 5 years of CRM/email marketing experience.
• Hands-on Salesforce Marketing Cloud, AMPscript and data extensions.
• Experience with audience segmentation and dynamic content.
• Strong English and Spanish communication skills.

Responsibilities

• Build, test and deploy BAU and promotional email campaigns.
• Maintain the EMEA campaign calendar across 15+ markets and languages.
• Develop audience segmentation and personalised communications.
• Collaborate with Brand, Legal and Compliance for approvals.
• Support campaign optimization through A/B testing and analytics.
• Monitor performance, engagement and deliverability.
• Maintain QA standards and troubleshoot campaigns.
• Contribute to multilingual content library and AI-enabled workflows.
• Utilize CRM tools such as Jira and Litmus.

Skills

CRM / Email

Salesforce Marketing Cloud

AMPscript

Dynamic Content

Data Extensions

Segmentation

QA mindset

Stakeholder mgmt

English

Spanish

Tools

Litmus

JIRA

Job description

Avis Budget Group International in Barcelona is seeking a CRM Senior Specialist to join our EMEA Marketing CRM team. You will deliver BAU and promotional email campaigns across 15+ markets and languages, from planning to deployment, ensuring high QA standards.

You’ll own audience segmentation, leverage Salesforce Marketing Cloud (AMPscript, Dynamic Content) and collaborate with Brand, Legal and Compliance. Remote work up to 4 days a week, with a permanent contract and a salary of 35,000–40,000