CRM & Engagement Specialist

PLANETA CORPORACIÓN, SRL; Barcelona; On-site; EUR 40,000 - 65,000; Full time

Job summary

DeAgostini Coleccionables in Barcelona is seeking a CRM & Engagement Specialist to own campaigns across multiple markets. You will plan, build and optimize newsletters, communications, product launches and promotional campaigns, and report on performance.

You will define audiences with segmentation, coordinate creative assets, run A/B tests, monitor results and ensure compliance with brand, privacy and legal standards across regions.

Qualifications

• Experience planning and executing CRM and engagement campaigns.
• Ability to build newsletters and communication plans across markets.
• Strong analytical skills for reporting and optimization.

Responsibilities

• Own CRM campaign calendar from planning to performance reporting.
• Plan, build and deploy newsletters, product launches and campaigns.
• Define targeting and prepare audiences using segmentation.
• Coordinate creative development, briefs and asset delivery.
• Adapt campaigns for local markets across regions.
• Execute A/B tests and experiments to improve engagement.
• Monitor performance and provide actionable recommendations.
• Support customer communications and lifecycle automation during peak periods.
• Ensure campaigns comply with brand, privacy and legal standards.

Skills

CRM campaigns

Newsletter creation

Audience segmentation

A/B testing

Campaign reporting

Multi-market campaigns

Job description

DeAgostini Coleccionables is looking for a CRM & Engagement Specialist for our international team based in Barcelona.

Role Purpose

Own CRM and engagement campaigns end-to-end, from planning and audience selection to execution, testing, analysis and reporting. Responsible for newsletters, communication plans, product launches, promotional campaigns, and other customer engagement initiatives across multiple markets.

Key Responsibilities

• Manage the CRM campaign calendar from planning through performance reporting.
• Plan, build and deploy newsletters, product launch communications, communication plans and ad hoc commercial campaigns.
• Define campaign targeting and prepare customer audiences using segmentation and business requirements.
• Coordinate campaign creative development, agency briefs and asset delivery.
• Adapt campaigns for local markets across multiple regions.
• Execute A/B tests and commercial experiments to improve engagement and conversion.
• Monitor and report campaign performance, providing actionable recommendations.
• Support Customer Service communications, including informational and incident-related customer messaging.
• During peak trading periods, support lifecycle automation programs and CRM operational activities.
• Ensure campaigns comply with brand, legal, privacy and customer communication standards.