CRM Marketing Manager - Hybrid, Data-Driven Growth

OLX; Barcelona; Ibrido; EUR 60.000 - 75.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary and 15% annualbonus

Training and conference budget

Health insurance

Hybrid work

Descrizione del lavoro

OLX in Barcelona seeks a CRM Marketing Manager to lead data-driven campaigns across email, push and in-product channels. You will design and optimise lifecycle journeys for buyers and sellers, improve consent and data quality, and collaborate with the Strategy/Operations lead to prioritise work.

Leverage AI to draft copy and speed up analysis, while aligning with product and marketing teams. You will join a hybrid role requiring office presence about two days per week, contributing to growth

Competenze

• 4 to 6 years in marketing with hands-on CRM, lifecycle or retention experience.
• Experience in classifieds, e-commerce or multi-sided marketplaces.
• Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product.
• Experience with Braze and collaboration with tech/product teams.
• Data-driven: design tests, read results and explain business impact.
• User-centric: translate insights into end-to-end consumer journeys.
• Intrapreneurial: comfortable in a matrix with ambiguity and new solutions.
• Use AI to draft/localise copy, build segments, personalise journeys.
• Fluent business English; based in Barcelona.

Mansioni

• Deliver CRM messages and campaigns across email, push, and in-product for the category served.
• Design, launch and optimise automated lifecycle journeys for buyers and sellers.
• Grow addressable base while managing consent and data quality.
• Design, run and analyse tests; scale proven solutions across markets.
• Set weekly priorities with the Strategy, Planning and Operations lead.
• Propose motions for reusable CRM library and define new channel requirements.

Conoscenze

CRM marketing

Lifecycle marketing

Data-driven analysis

Braze experience

Cross-functional teamwork

English fluency

Strumenti

Braze

Descrizione del lavoro

OLX in Barcelona seeks a CRM Marketing Manager to lead data-driven campaigns across email, push and in-product channels. You will design and optimise lifecycle journeys for buyers and sellers, improve consent and data quality, and collaborate with the Strategy/Operations lead to prioritise work.

Leverage AI to draft copy and speed up analysis, while aligning with product and marketing teams. You will join a hybrid role requiring office presence about two days per week, contributing to growth