EMEA CRM Senior Manager - PageGroup SSC

Page Personnel; Barcelona; On-site; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Permanent contract

Meal vouchers

Private health insurance

Life Insurance

Hybrid work model

Multicultural environment

Training opportunities

Barcelona location

Job summary

Page Personnel in Barcelona seeks a Senior CRM Manager/Head of EMEA to lead and develop a multi-country CRM strategy across 20 countries. You will manage a team of CRM professionals and drive high-quality, multi-channel campaigns with strong stakeholder collaboration.

The role reports to the Channel Marketing Director for EMEA and works within the Global Channel Marketing Organization, with dotted lines to the Group CRM Director. Hybrid work model in Barcelona is offered.

Qualifications

• Proven experience leading CRM programs across multiple markets.
• Strong knowledge of multi-channel CRM ecosystems and lifecycle marketing.
• Experience managing and developing high-performing CRM teams.

Responsibilities

• Lead the design and execution of multi-channel CRM campaigns across 20+ countries using Salesforce Marketing Cloud.
• Plan and orchestrate CRM initiatives, aligning with other channels and local teams.
• Partner with local marketing and cross-functional peers to drive campaign implementation and global tool rollout.
• Define audiences and targeting strategies to deliver personalized and scalable campaigns.
• Oversee production of campaign assets to ensure quality and timely delivery.
• Analyze KPIs and present insights to optimize CRM performance.

Skills

CRM leadership

Multichannel campaigns

Salesforce Marketing Cloud

Stakeholder management

Team leadership

Job description

Overview

EMEA CRM Senior Manager fluent in English; PageGroup SSC. At the heart of PageGroup's business are the thousands of people's lives we change, the outstanding service we provide to our clients and candidates, and the exciting opportunities within our offices all over the world. We set the standard in the recruitment profession with specialist service and a personal touch to change lives by creating opportunity to reach potential.

PageGroup was established in the UK in 1976. We're now a FTSE 250 organization with operations in 36 countries, providing recruitment services and career opportunities at local, regional and global levels.

In Barcelona, our Shared Services Centre regroups positions to support our operations in Europe and globally.

Find out more here: https://www.pagepersonnel.es/clientprofile/pagegroup-shared-services-centre

Role

In the middle of changing business needs and market shifts, we want to bring CRM to the next level. We are looking for a dynamic and motivated professional to take on CRM challenges in an international and multicultural environment. As a Senior CRM Manager/Head of for EMEA, you will be responsible for planning, developing, implementing, and maintaining a multi-channel CRM marketing strategy across 20 countries.

A key part of this role is leading and developing a team of CRM professionals, ensuring collaboration, clear prioritization, and high-quality execution. Team management and people development are central to the role's success.

This is a great opportunity to be an integral part of our growth strategy at PageGroup. The role reports into the Channel Marketing Director for EMEA and is part of the Global Channel Marketing Organization. This position also has a dotted line to the Group CRM Director as part of the expert team in charge of the Global CRM strategy for the company.

Responsibilities

• Campaign Management: Lead the creation, development, and execution of multi-channel CRM campaigns across EMEA using Salesforce Marketing Cloud, ensuring high-quality delivery tailored to each market.
• Project Leadership: Strategically design, plan, and orchestrate CRM initiatives across 20+ countries, coordinating with other marketing channels and local teams to ensure alignment and impact.
• Stakeholder Management: Partner with local marketing teams and cross-functional peers (Digital, Content, Studio, etc.) to drive seamless campaign implementation. Collaborate with Global CRM teams to support the rollout of global CRM tools, frameworks, and lifecycle strategies.
• Segmentation & Targeting: Define and build audience segments, leveraging CRM and marketing tools to deliver relevant, personalized, and scalable campaigns.
• Multi-channel Coordination: Oversee the production and delivery of campaign assets (copy, visuals, templates), ensuring consistency, quality, and timely execution across all channels.
• Analysis of Campaign KPIs: Analyze campaign KPIs, produce actionable insights, and present results and recommendations to key stakeholders to continuously optimize CRM performance.

Benefits

• Competitive salary aligned with your experience
• Permanent, full-time contract
• Meal vouchers
• Private health insurance
• Life Insurance
• Hybrid working model (2 days of home office/week)
• Multicultural environment
• Training and internal development opportunities
• A vibrant and dynamic international workplace located in Barcelona