Senior CRM Marketing Manager - Hybrid, Remote-friendly

Wall Street English; Barcelona; Hybrid; EUR 90,000 - 110,000; Full time

Job summary

Wall Street English is seeking a Senior CRM Marketing Manager to lead CRM and lifecycle marketing in Barcelona. You will drive multi-channel campaigns, oversee segmentation, and partner with analytics, product and technology to optimize customer journeys across regions.

You will manage data-driven programs, ensure GDPR compliance, and report performance to senior leadership. 2 days in the office, 3 days work-from-home in a hybrid setup.

Qualifications

• 5+ years in CRM, email or lifecycle marketing.
• Experience in international business with CRM practices.
• Strong segmentation and personalization strategies.
• Familiarity with data privacy regulations in email marketing.

Responsibilities

• Develop and execute a comprehensive CRM and lifecycle marketing strategy.
• Lead multi-channel campaigns (email, SMS, push) to drive conversion and retention.
• Collaborate with analytics, product and tech to refine segmentation models.
• Monitor lifecycle programs and perform A/B testing to improve outcomes.
• Report KPIs to senior leadership and share best practices across territories.

Skills

CRM

Email marketing

Lifecycle marketing

Data analysis

Segmentation & personalization

Education

Bachelor's in Marketing/Business

Tools

HubSpot

Power BI

Job description

Wall Street English is seeking a Senior CRM Marketing Manager to lead CRM and lifecycle marketing in Barcelona. You will drive multi-channel campaigns, oversee segmentation, and partner with analytics, product and technology to optimize customer journeys across regions.

You will manage data-driven programs, ensure GDPR compliance, and report performance to senior leadership. 2 days in the office, 3 days work-from-home in a hybrid setup.