EMEA CRM Campaigns Lead - Email Marketing (Barcelona/Remote)

Spain Avis Budget Group Contact Centres EMEA S.A.; Barcelona; Hybrid; EUR 35,000 - 40,000; Full time

Benefits offered by this job

Remote work up to 4 days a week

Medical Insurance

Life Insurance

Multicultural environment in Barcelona

Car Rental Discounts

Job summary

Avis Budget Group is seeking a CRM Senior Specialist to join the EMEA Marketing CRM team in Barcelona. You will deliver BAU and promotional email campaigns across 15+ markets and multiple languages, from planning and segmentation through testing, approvals and deployment.

The ideal candidate has around 5 years in CRM/email marketing, hands-on experience with Salesforce Marketing Cloud (AMPscript, Data Extensions) and strong English and Spanish skills.

Qualifications

• Around 5 years of CRM / email marketing experience.
• Strong experience with Salesforce Marketing Cloud or similar platforms (Adobe Experience Cloud, Braze, SAP Emarsys).
• Hands-on experience with AMPscript, Liquid or Javascript.
• Experience with Dynamic Content and Data Extensions.
• Strong knowledge of audience segmentation.
• Excellent English and Spanish communication skills.
• Attention to detail and solid QA mindset.
• Experience working with multiple stakeholders and international markets.

Responsibilities

• Build, test and deploy BAU and promotional email campaigns.
• Own and maintain the EMEA campaign calendar across 15+ markets and languages.
• Develop and manage audience segmentation and personalised communications.
• Use Dynamic Content, AMPscript and Data Extensions for targeted campaigns.
• Coordinate approvals with local market, Brand, Legal and Compliance teams.
• Support A/B testing, uplift analysis and campaign optimisation.
• Monitor campaign performance, engagement, conversion and deliverability.
• Troubleshoot campaign builds and maintain high QA standards.
• Support scalable multilingual content library including AI tools.
• Work with JIRA, Litmus and other CRM campaign tools.
• Share knowledge and best practices across the wider EMEA CRM team.

Skills

CRM / email marketing

Audience segmentation

QA mindset

Bilingual English/Spanish

Stakeholder collaboration

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Braze

SAP Emarsys

Litmus

JIRA

Job description

Avis Budget Group is seeking a CRM Senior Specialist to join the EMEA Marketing CRM team in Barcelona. You will deliver BAU and promotional email campaigns across 15+ markets and multiple languages, from planning and segmentation through testing, approvals and deployment.

The ideal candidate has around 5 years in CRM/email marketing, hands-on experience with Salesforce Marketing Cloud (AMPscript, Data Extensions) and strong English and Spanish skills.