Senior CRM Campaign Manager – Remote (EMEA, Multilingual)

United States 1 AB Car Rental Services, Inc; Barcelona; Hybrid; EUR 35,000 - 40,000; Full time

Benefits offered by this job

Permanent contract

Salary 35,000–40,000 EUR per year

Medical & Life Insurance after 6–month

Multicultural environment in Barcelona

Remote work up to 4 days a week

Car rental discounts

Job summary

Avis Budget Group is hiring a CRM Senior Specialist to join the EMEA Marketing CRM team in Barcelona. You will drive BAU and promotional email campaigns across 15+ markets and languages, from planning and segmentation to testing and deployment.

Responsibilities include building campaigns, maintaining calendars, audience targeting, QA, and cross‑functional approvals with Brand, Legal and Compliance. Remote work up to 4 days a week is available.

Qualifications

• Around 5 years of CRM/email marketing experience.
• Strong experience with Salesforce Marketing Cloud or similar platforms.
• Hands-on experience with AMPscript, Liquid or Javascript.
• Experience with Dynamic Content and Data Extensions.
• Strong knowledge of audience segmentation.
• Excellent English and Spanish communication skills.
• Strong QA mindset and attention to detail.
• Experience coordinating with multiple stakeholders and international markets.

Responsibilities

• Build, test and deploy BAU and promotional email campaigns.
• Own and maintain the EMEA campaign calendar across markets and languages.
• Develop and manage audience segmentation and personalised communications.
• Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns.
• Coordinate campaign approvals with local market, Brand, Legal and Compliance teams.
• Support A/B testing, uplift analysis and campaign optimisation.
• Monitor campaign performance, engagement and deliverability.
• Troubleshoot campaign builds and maintain high QA standards.
• Support scalable multilingual content library, including AI tools.

Skills

CRM & email marketing

Salesforce Marketing Cloud

AMPscript

Dynamic Content & Data Extensions

Audience segmentation

English & Spanish communication

QA mindset

Stakeholder management

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Braze

SAP Emarsys

Litmus

Jira

Job description

Avis Budget Group is hiring a CRM Senior Specialist to join the EMEA Marketing CRM team in Barcelona. You will drive BAU and promotional email campaigns across 15+ markets and languages, from planning and segmentation to testing and deployment.

Responsibilities include building campaigns, maintaining calendars, audience targeting, QA, and cross‑functional approvals with Brand, Legal and Compliance. Remote work up to 4 days a week is available.