EMEA CRM Campaigns Specialist Remote and Multilingual

avisbudget; Barcelona; Hybrid; EUR 35,000 - 40,000; Full time

Benefits offered by this job

Remote work up to 4 days a week

Permanent contract

Medical Insurance

Life Insurance after 6 months

Multicultural environment

Job summary

Avis Budget Group in Barcelona is seeking a CRM Senior Specialist to lead BAU and promotional email campaigns across 15+ EMEA markets. You will own segmentation, testing, approvals and deployment from planning through execution.

The role requires about 5 years in CRM/email marketing, proficiency with Salesforce Marketing Cloud (AMPscript, Data Extensions) and strong English and Spanish communication. You will collaborate with multiple stakeholders and contribute to a scalable multilingual

Qualifications

• Around 5 years of CRM / email marketing experience.

Responsibilities

• Build, test and deploy BAU and promotional email campaigns.
• Own and maintain the EMEA campaign calendar across markets and languages.
• Develop and manage audience segmentation and personalised communications.
• Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns.
• Coordinate campaign approvals with local market, Brand, Legal and Compliance teams.
• Support A/B testing, uplift analysis and campaign optimisation.
• Monitor campaign performance, engagement, conversion and deliverability.
• Troubleshoot campaign builds and maintain high QA standards.
• Support the development of a scalable multilingual content library, including the use of AI tools.
• Work with JIRA, Litmus and other CRM campaign tools.
• Share knowledge and best practices across the wider EMEA CRM team.

Skills

CRM / Email marketing

Audience segmentation

QA mindset

English

Spanish

Campaign planning

Dynamic Content

AMPscript

Liquid/Javascript

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Braze

SAP Emarsys

Job description

Avis Budget Group in Barcelona is seeking a CRM Senior Specialist to lead BAU and promotional email campaigns across 15+ EMEA markets. You will own segmentation, testing, approvals and deployment from planning through execution.

The role requires about 5 years in CRM/email marketing, proficiency with Salesforce Marketing Cloud (AMPscript, Data Extensions) and strong English and Spanish communication. You will collaborate with multiple stakeholders and contribute to a scalable multilingual