CRM Senior Specialist

United States 1 AB Car Rental Services, Inc; Barcelona; Hybrid; EUR 35,000 - 40,000; Full time

Benefits offered by this job

Permanent contract

Salary 35,000–40,000 EUR per year

Medical & Life Insurance after 6–month

Multicultural environment in Barcelona

Remote work up to 4 days a week

Car rental discounts

Job summary

Avis Budget Group is hiring a CRM Senior Specialist to join the EMEA Marketing CRM team in Barcelona. You will drive BAU and promotional email campaigns across 15+ markets and languages, from planning and segmentation to testing and deployment.

Responsibilities include building campaigns, maintaining calendars, audience targeting, QA, and cross‑functional approvals with Brand, Legal and Compliance. Remote work up to 4 days a week is available.

Qualifications

• Around 5 years of CRM/email marketing experience.
• Strong experience with Salesforce Marketing Cloud or similar platforms.
• Hands-on experience with AMPscript, Liquid or Javascript.
• Experience with Dynamic Content and Data Extensions.
• Strong knowledge of audience segmentation.
• Excellent English and Spanish communication skills.
• Strong QA mindset and attention to detail.
• Experience coordinating with multiple stakeholders and international markets.

Responsibilities

• Build, test and deploy BAU and promotional email campaigns.
• Own and maintain the EMEA campaign calendar across markets and languages.
• Develop and manage audience segmentation and personalised communications.
• Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns.
• Coordinate campaign approvals with local market, Brand, Legal and Compliance teams.
• Support A/B testing, uplift analysis and campaign optimisation.
• Monitor campaign performance, engagement and deliverability.
• Troubleshoot campaign builds and maintain high QA standards.
• Support scalable multilingual content library, including AI tools.

Skills

CRM & email marketing

Salesforce Marketing Cloud

AMPscript

Dynamic Content & Data Extensions

Audience segmentation

English & Spanish communication

QA mindset

Stakeholder management

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Braze

SAP Emarsys

Litmus

Jira

Job description

We’re looking for a CRM Senior Specialist to join our EMEA Marketing CRM team in Barcelona. In this role, you’ll play a key part in delivering BAU and promotional email campaigns across 15+ EMEA markets and multiple languages, from campaign planning and segmentation through testing, approval and deployment.

What will you do?

• Build, test and deploy BAU and promotional email campaigns
• Own and maintain the EMEA campaign calendar across 15+ markets and languages
• Develop and manage audience segmentation and personalised communications
• Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns
• Coordinate campaign approvals with local market, Brand, Legal and Compliance teams
• Support A/B testing, uplift analysis and campaign optimisation
• Monitor campaign performance, engagement, conversion and deliverability
• Troubleshoot campaign builds and maintain high QA standards
• Support the development of a scalable, compliant multilingual content library, including the use of AI tools
• Work with JIRA, Litmus and other CRM campaign tools
• Share knowledge and best practices across the wider EMEA CRM team

What are we looking for?

Must have:

• Around 5 years of CRM / email marketing experience
• Strong experience with Salesforce Marketing Cloud or similar platforms (Adobe Experience Cloud, Braze , SAP Emarsys).
• Hands‑on experience and AMPscript, Liquid or Javascript
• Experience working with Dynamic Content and Data Extensions
• Strong knowledge of audience segmentation
• Excellent English and Spanish communication skills
• Strong attention to detail and a solid QA mindset
• Experience working with multiple stakeholders and international markets

Nice to have:

• Experience with Salesforce Marketing Cloud – highly valued, but not essential
• Experience using AI / Generative AI tools for content creation and optimisation
• Additional European languages
• Experience in travel, mobility, retail or another fast-paced B2C environment

We offer:

• Permanent contract
• Salary range: 35000 – 40000 based on experience
• Medical Insurance & Life Insurance after 6 months
• Multicultural environment in Barcelona World Trade Centre
• Remote work up to 4 days a week
• Car Rental Discounts

Avis Budget Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Barcelona

Barcelona

Spain