Revenue Operations & Marketing Ops Manager

INEXTO; Madrid; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading technology firm in Madrid is seeking a Revenue Operations & Marketing Ops Manager to optimize CRM and marketing technologies. The role requires 5-7 years of experience in sales or marketing operations, with proven expertise in CRM administration and marketing automation tools. Strong communication and data analysis skills are essential for success. Join us and shape the growth infrastructure while enjoying a clear path for career development.

Servicios

Opportunity for career growth

Fast-paced work environment

Impactful role in shaping strategies

Formación

• 5-7 years in Sales Operations, Marketing Operations, or Revenue Operations.
• Experience as a CRM administrator / architect.
• Hands-on experience with marketing automation and advertising platforms.

Responsabilidades

• Lead the selection and management of a new CRM platform.
• Configure and optimize marketing technology platforms.
• Build and optimize reporting that connects marketing and sales.

Conocimientos

CRM administration

Marketing automation

Revenue attribution

Cross-functional communication

Data analysis

Herramientas

Salesforce

HubSpot

Google Ads

WordPress

Descripción del empleo

INEXTO is a leading provider of software and services for Authentication, Secure Serialization, Track & Trace and Production Volume Verification. Its technology is already securing over 100 billion products annuallyin more than 1’700 manufacturing lines in 100 countries.

We provide solutions to help public and private organizations in :

• Regulatory compliance & tax verification
• Brand protection (anti-counterfeiting, anti-diversion)
• Production & supply chain optimization
• Customer engagement & circular economy

We’re scaling fast and need a motivated self-starter to build the engine that powers our growth. As our Revenue Operations & Marketing Ops Manager, you’ll be the architect of our CRM platform, the optimizer of our revenue funnel, and the go‑to expert for marketing technology and campaign execution.

This role is for someone who thrives at the intersection of data, technology, and growth strategy - you’ll help us move faster, smarter, and more efficiently across Sales and Marketing.

We are pleased to offer this role in multiple locations : Switzerland (Lausanne), France (Paris), Poland (Kraków), and Spain (Madrid).

Key Responsibilities :

CRM platform architecture and management

• Lead the selection, configuration, management, and optimization of a new CRM platform
• Translate business requirements from each of our three business lines into a unified CRM architecture with consistent record types
• Manage CRM migration efforts from the former CRM tool, including the transfer and mapping of historical data hosted in existing platforms
• Design and implement record type architecture, workflows, standard & custom fields, and automations that reflect the needs of different business lines and stakeholders (Sales, Marketing, Finance)
• Create detailed attribution reporting that links every lead and opportunity with the proper source and campaign
• Maintain data integrity and governance across systems; establish policies for duplicate prevention, field usage, and integrations
• Partner with sales leaders to optimize pipeline stages, forecasting, account ownership models, and quota / revenue tracking
• Develop and maintain dashboards / reports that provide visibility into funnel conversion, pipeline coverage, rep performance, and revenue efficiency

Marketing Operations & Technology

• Configure, manage, and optimize marketing technology platforms, including marketing automation tools, advertising platforms (e.g., StackAdapt, LinkedIn Ads), analytics solutions (e.g., Matomo, Google Search Console), and content management systems (e.g., WordPress).
• Build, execute, and measure multi-channel campaigns (email, paid search, paid social, display, retargeting)
• Develop segmentation, scoring models, nurture programs, and attribution frameworks to maximize lead conversion and revenue impact
• Partner with creative and content leads to ensure smooth campaign launches and accurate tracking

Revenue & Performance Analytics

• Build and optimize end-to-end reporting that connects marketing performance to sales outcomes and revenue impact
• Implement multi-touch attribution models to measure ROI across channels
• Deliver insights on customer acquisition cost (CAC), lifetime value (LTV), funnel velocity, and campaign efficiency
• Translate insights into recommendations for leadership, helping allocate spend and prioritize initiatives

Qualifications

• 5-7 years in Sales Operations, Marketing Operations, or Revenue Operations, ideally in organizations with diverse sales targets and complex sales cycles
• Proven experience as a CRM administrator / architect (Salesforce, HubSpot, Dynamics, Sugar, or equivalent), with the ability to design complex objects, workflows, and integrations
• Strong hands‑on experience with marketing automation platforms (HubSpot, Marketo, Eloqua, or equivalent) and advertising platforms (Google Ads, LinkedIn, Facebook / Meta, programmatic / display)
• Familiarity with CMS tools (WordPress, Webflow, Drupal, or other)
• Strong understanding of demand generation, funnel management, and revenue attribution
• Exceptional cross‑functional communication skills and stakeholder management; able to translate technical detail into business impact.
• HUGE PLUSES : CRM administrator certifications, Marketing Automation certifications, and web analytics certifications (GA4, etc.)

Why You’ll Love It Here

• You’ll be the architect of growth infrastructure – shaping how Sales and Marketing work together from the ground up
• You’ll get to experiment, move quickly, and see your impact in real time
• You’ll have a clear path for growth as we scale

Can't cover everything? No problem. We don't expect you to know everything, but we value your ability to apply your knowledge effectively and collaborate with colleagues and clients. Specialized knowledge, openness, and a keen interest in learning and applying new skills are essential.