Growth Lead: End-to-End Game UA & Lifecycle

Immutable; Amer; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

ESOP

WFH allowance

Internet allowance

Remote team events

US health insurance (where applicable)

Job summary

Immutable is expanding its Customer Growth team and seeking a hands-on Growth Lead to own performance marketing across a portfolio of game studios. You will run paid campaigns, optimise ad networks, and design lifecycle programs to retain and re-engage players, while reporting to leadership and shaping a scalable growth engine across regions.

You will operate with high autonomy, owning budgets, data-driven decisions, and collaboration with studios to onboard them onto Immutable's Audience growth

Qualifications

• Hands-on performance and paid marketing experience with real campaign ownership.
• Experience setting up and optimising ad networks or user acquisition.
• End-to-end growth craft across paid, lifecycle, email and launch.
• Comfort owning a budget and making data-led allocation and optimisation calls.
• Lifecycle and retention marketing across email and CRM.
• Fluency with martech tooling and onboarding customers onto growth products.
• High autonomy and ownership with strong communication.

Responsibilities

• Plan, launch and optimise paid acquisition campaigns for game studios.
• Set up and tune ad networks and user acquisition channels end-to-end.
• Design and run launch growth plans for studio partners.
• Own email, CRM and lifecycle programs that retain and re-engage players.
• Onboard studios onto Immutable's Audience growth products.
• Own a budget, track performance, and reallocate spend based on data.
• Build repeatable growth playbooks that scale across multiple studios.

Skills

Paid marketing

Ad networks

Lifecycle marketing

CRM & email

AI tools

Tools

Martech platforms

Job description

Immutable is expanding its Customer Growth team and seeking a hands-on Growth Lead to own performance marketing across a portfolio of game studios. You will run paid campaigns, optimise ad networks, and design lifecycle programs to retain and re-engage players, while reporting to leadership and shaping a scalable growth engine across regions.

You will operate with high autonomy, owning budgets, data-driven decisions, and collaboration with studios to onboard them onto Immutable's Audience growth